Marketing Manager , Meredith Hispanic Ventures: Siempre Mujer (Always a Woman), Ser Padres (Parents), Ser Padres Espera (Parents Expecting), and Ser Padres Bebé (Parents Baby)

Looking for a smart, passionate and driven professional to work in the Marketing Department at Meredith Hispanic Ventures. This department is one of the fastest growing divisions of Meredith and this individual will be working on the fastest growing segment of the population in an entrepreneurial and creative environment! This person will work on parenting titles as well as our lifestyle woman’s publication. Knowledge of the Hispanic market and Spanish is a plus. We are looking for an individual who is a self-starter and has a proven track record of program and sales success. This individual knows how to work and inspire sales personnel in selling in ideas. This individual must understand promotions, promotion execution, retail, and how these strategies help build brand and ROI. This person should also have a basic background in online microsite development, blogging, email databasing and reader panel recruiting and be comfortable working with a team of freelancers.

Responsibilities will include:
Work with sales representatives to conceptualize and write custom added-value programs and “big idea” cross-platform proposals. Focused heavily on retail, advertorials, events, and sweepstakes
Manage the creation, development and execution of integrated marketing programs that include online microsite extensions
Source and identify new merchandising opportunities and events, especially in the parenthood category, in line with Meredith’s Hispanic Ventures brands
Work one-on-one with various client contacts to execute merchandising and paid programs from start-to-finish
Create and manage budgets for merchandising programs/events
Attend client sales calls to present added-value concepts and give client presentations with sales reps
Write category presentations integrating research as necessary, and develop sell sheets
Execute in-book promotions pages
Create recaps for all programs
Support team with program execution
Fulfill sweepstakes and contests
Perform other job related duties

Email inquiries to: jill.peters@meredith.com