Summary of Qualifications:

Dynamic, results-oriented marketing professional with successful track record in breakthrough marketing. Demonstrated leadership in branding, corporate and consumer marketing, strategic alliances, advertising sales support, public relations, event management, interactive and entertainment marketing and circulation promotion.
Entrepreneurial revenue driver who adds value and grows businesses across platforms through integrated marketing, media and promotional programs.

Client and worldwide advertising agency experience as well as with magazine publishing and media entities, including The New York Times, Warner Bros., Wenner Media, National Geographic and BBDO. MBA with honors in marketing from New York University’s Stern School of Business provides strategic foundation.

Experience:

Andrea B. Cautela Marketing
New York, Rome
Principal, 2004-present

Consultative marketing and sales support to media and communications firms. For National Geographic, provided strategic marketing for selling of corporate sponsorships in partnership with The Aspen Institute and Meridian International. For Discover Media LLC, led branding and development of sales materials and public relations efforts.
Developed promotion behind June 2007 single-themed issue, resulting in largest ad page issue in 3 years. Wrote television treatment that resulted in deal with West Coast-based CAA and High Noon Entertainment.

Syndicated Network Television Association, New York
Direct Report to Chairman; Sales and Marketing Director, 2002-2004

Led all marketing communications programs for high-profile, Rockefeller Center based television industry association, representing a $2.6 billion marketplace. Included daily interaction with senior level advertising sales executives at Warner Bros., Paramount, NBC Universal, Disney ABC Domestic Television, 20th Television, King World, and Tribune Entertainment.

Increased awareness of syndicated network TV programming among advertising community. Resulted in 11% advertising sales increase.

Successfully launched www.snta.com as branded marketing tool. Traffic quadrupled in first year, increasing 226%.

Directed event management of highly successful 2004 SNTA Conference held in NY, Chicago and LA. Increased attendance 30% over previous year.

The New York Times, New York
Managing Director, Marketing Services 1998-2001

Instrumental in forming strategic partnership with Starbucks resulting in sale of The New York Times in Starbucks locations nationwide
.
Collaborated with New York Times News Services to create million-dollar, revenue-generating business promoting and selling New York Times products.

Created successful national New York Times branded home delivery retention promotion that surpassed all
previous programs for retaining high attrition home delivery customers.

Developed entertainment based single copy promotions with Broadway shows and other major entertainment entities, which boosted Sunday newspaper sales up to 23% in participating accounts.

Developed circulation promotion programs which promoted single copy newsstand sales, home delivery and editorial content in the New York market and nationally. Innovative promotions resulted in permanent distribution in new outlets.

Co-chaired several cross-departmental committees and served on senior level, newsroom-based strategy committees.

Wenner Media, New York
Corporate Marketing and Promotion Director 1996-1997

Headed 18-person department and led marketing efforts for Rolling Stone, US Weekly and Men’s Journal including strategic selection, planning and execution of successful sponsored events; innovative added value programs; in-magazine promotion, cutting-edge graphic design, copy development and production of all promotional materials and effectively branded marketing and sales tools.

Instrumental in selling Rolling Stone 30th Anniversary advertiser sponsorship of
multi-million dollar Covers Tour and magazine insert.

Developed thematic marketing and promotional program for successful joint selling efforts of Rolling Stone and US Fall TV issues. Generated 18 incremental advertising pages.

Achieved record-breaking attendance and involved over 14 advertisers in Rolling Stone’s Rock and Roll Bowl on 25 college campuses nationwide.

Successfully expanded US magazine out of home campaign to strategically support ad agency, media, entertainment and other client-based business.

Advertising Agency Experience:

Account management positions at
BBDO, Ogilvy & Mather, Korey Kay Partners And DMB&B
Clients included Procter & Gamble, Kraft General Foods, Revlon, and PepsiCo Foods International. New York 1984-1995

Education:

Master of Business Administration, Marketing
Honors: National Marketing Honorary of the American Marketing Association, Member

B. A. Magna Cum Laude
Degree granted in three years
Fine Arts (Art history) Major, French Minor.
Honors: Phi Beta Kappa, Member; New York University Honors Scholar
NYU Summer in Paris Program

For Inquiries or more information, contact: acautela@nyc.rr.com