Publication/Department Overview:
ADVERTISING AGE–Advertising Age is the world’s leading brand for news and insight on marketing, advertising and media. Ad Age platforms include the weekly publication and real-time Web site; electronic newsletters; live events and conferences; streaming video, audio webinars, podcasts, blogs and more.
Job Title: Director of Events and Conferences- Advertising Age
Job Responsibilities:
• Lead and develop event and conference division, with a focus on creating unique, inspiring, must attend events that are in line with our brand tenets.
• Drive revenue for conference/event group via sponsor sales, attendee registrations and post-event opportunities.
• Initiate ongoing discussions with sales team to develop sponsor programs and target lists.
• Develop strategy to cultivate new relationships and partners to increase revenue and publicity, analyze effectiveness of events.
• Create, manage and monitor Ad Age / Creativity Conference Budgets revenue/expense budget.
• Develop specific strategies and actions/steps to achieve revenue goals.
• Oversee budget development where appropriate with event staff.
• Develop and expand vendor relationships and contacts in an ongoing effort to minimize costs and maximize profits.
• Analyze, evaluate and stay on top of marketing, event trends and competitive events to gain insights, avoid over-exposed speakers and topics.
• Work with Ad Age and Creativity Editors on agendas and programming concepts.
• Supervise Conference and Event Managers, overseeing all day-to-day aspects (pre-event logistics, contract negotiation, venue selection, marketing, on-site supervision, post project recaps and ROI reports, speaker liaison).
• Work internally with marketing team to develop integrated conference marketing plan and incorporate strategic integration of marketing activities to achieve conference revenue goals.
• Build relationships with sponsors to manage relationship and ensure all sponsorship benefits are being delivered.
• Identify opportunities to increase revenue with existing sponsors.
• Manage and build upon relationships with event partners with revenue share agreements.
Job Requirements:
• Bachelor’s degree in advertising, marketing, communications, business or other relevant field
• Proficiency in Microsoft productivity software including Excel, Word, PowerPoint and Access
• Strong project management and budgeting skills
• 3-5 consecutive years of successful experience planning and producing corporate events, parties, conferences, meetings and events
• Advanced knowledge of MS Office
• Excellent interpersonal, verbal/phone and written skills
• Ability to work as a team player and manage multiple tasks in a fast-paced environment
• A truly creative mind possessing the ability to come up with innovative ideas
• A proven ability to implement an event from concept to completion, paying close attention to every detail while meeting deadlines and budgets
Crain Communications Inc is one of the largest privately-owned business publishers in the U.S. with over 30 leading business, trade and consumer titles in North America and Europe. As an authoritative source of vital news and information to industry leaders and consumers worldwide, each of the company’s newspapers, magazines and electronic news sites have become required reading in their respective sector of business and consumer market. Providing unmatched value and award-winning editorial excellence, the company is respected for its dependable journalism which readers have relied upon for over 90 years.
Crain Communications offers a competitive salary, a generous benefits package, profit sharing, and a friendly work environment. This is a great time to join our organization — a profitable, well established publishing leader.
To apply for this position please visit our website at www.crain.com and search under the employment section.
We thank you for your interest in Crain Communications and invite you to visit our website as positions are updated regularly. Crain Communications is an Equal Opportunity Employer.