Job Description:
Looking for a smart, creative, hard-working “idea person” to join our team as a Merchandising Director. The ideal candidate will be able to work with our nationwide advertising sales staff to find solutions-based ways to grow advertising revenue.
Responsibilities include:
• Idea generation and proposal writing for a variety of categories
• Conception and development of new programs and partnerships
• Coordination and execution of special projects and promotions in a detailed manner
• Development of sell sheets and other sales collateral to effectively communicate program concept and requirements
• Working with members of the RDA Food & Entertaining Affinity to exploring cross-media advertising opportunities with other RDA properties
• Participation in sales calls to bring programs and ideas to life for advertisers
• Maintaining marketing tools and status reports
• Implement and oversee junior members of the staff with regard to proposal creation and program execution
• Ability to recruit talent in the food and lifestyle arena
Required Skills:
• Creative writer with ability to correct, rewrite and revise one’s own work and the work of others to create a compelling and persuasive final product
• Strong editing skills
• Keen attention to detail
• Extremely comfortable in a deadline oriented role
• Ability to effectively communicate with the sales team and clients, as well as with managers and colleagues
• Familiarity and use of research (MRI, VISTA, etc), partnerships, promotions and more to effectively engage advertisers in a particular category
• Team player with a “can-do” attitude
• Strategic thinker with both energy and passion for the brand
• Ability to work effectively with sales, marketing, clients, art, corporate, and vendors in a collaborative way
Required Experience:
• Requires 5-7+ years of magazine marketing or agency experience, knowledge of print research (MRI, MMR, etc.)
• Proficiency in PowerPoint, Word, Excel and the Internet.
• Candidates must have a balance of strategic and creative ability, strong interpersonal skills and a track record of formulating and implementing idea-selling initiatives.
• Some travel and evening work required.
The position reports to the Executive Director, Marketing.
The ideal candidate will have a passion for Food and Entertaining and be interested in gaining both traditional and digital marketing experience.
Reader’s Digest offers excellent benefits and professional growth opportunities. Since each of our individual businesses has its own unique set of policies, features and benefits, we encourage you to visit the company website for the position of interest.
To apply to this opportunity, please visit our career website: www.rd.com/careers and reference job posting number 4152
Reader’s Digest is an equal opportunity employer committed to workforce diversity.