Sr. Manager, Integrated Marketing & Sales Development, The Economist December 30, 2009
Location: New York
The Sr. Manager, Integrated Marketing & Sales Development is responsible for driving new and incremental business across all categories through the creation of sales development initiatives, partnership opportunities and key account strategies. Responsible for development of “big ideas” to sell to market.
This role oversees the creation of category and client-specific presentations-based on a deep understanding of client needs and marketing goals-and assists with the development and execution of the newspaper’s overall ad marketing strategy. In addition, the position manages a team of Marketing Managers/Coordinators and supervises the ad sales RFP process, ensuring the quality of all RFPs produced by direct reports-including the conceptualization, presentation and execution of RFP responses.
The ideal candidate will have a passion for the brand, a focus on developing new things, a superior talent for written communication and presentation development, and experience working in brand marketing, ideation, media and/or advertising.
Requirements:
• BA/BS preferred
• 7+ years of related experience; agency/brand marketing experience a plus
• Excellent written and verbal communication skills; proposal writing a must.
• Comprehensive knowledge of various online advertising platforms, creative executions, and current online ad serving technologies and executions
• Knowledge of print and online syndicated research.
• Advanced Microsoft skills; Proficiency in PowerPoint and Excel is required, managing programs leveraging social networking
• Foreign language skills not required
• Highly self-motivated, intuitive and excellent follow-up skills, creative, energetic and resourceful.
• Strong relationship development skills including the ability to build credible relationships with internal groups as well as with clients, and agencies
• Ability to manage multiple projects on-time
• Attention to detail and focus on quality
• A proven team player with a winning attitude
• Ability to succeed in a fast-paced, dynamic and changing business environment
• Excellent organizational skills
The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, gender, religious beliefs, disability, sexual orientation or age.
If you would like to be considered for this challenging position, please submit your letter of interest (Salary Requirements a must) and resume to jobsny@economist.com