Men\u2019s Health and Women\u2019s Health are currently seeking a seasoned integrated marketing professional to work in our New York-based Marketing Department. The overall goal of the Marketing Manager is to attract, maintain and increase both print and digital advertising revenue for categories including packaged goods, food, apparel, travel, and a variety of Southwest-based accounts for both brands. The position reports to the Executive Director, Marketing. <\/p>\n
Responsibilities include:<\/p>\n
\u00a7 Developing client specific concepts and programs and\/or marketing programs to drive incremental print, digital and\/or sponsorship revenue<\/p>\n
\u00a7 Writing all merchandising, marketing and category and sales materials for category specific clients<\/p>\n
\u00a7 Acting as partner with designated sales reps to develop sales strategy and drive category growth<\/p>\n
\u00a7 Meeting with clients as needed to present proposals and\/or discuss added-value and marketing concepts and requirements<\/p>\n
\u00a7 Spearheading the execution of all aspects of individual client programs (e.g. events, sponsorships, mailing, samplings, etc.)<\/p>\n
\u00a7 Identifying and developing third party marketing partnership for the brands<\/p>\n
\u00a7 Maintaining a big-picture outlook to help create and sell multi-advertiser and platform programs within assigned categories<\/p>\n
\u00a7 Preparing program summaries upon completion of executed activities<\/p>\n
\u00a7 Working within established budget guidelines and managing costs for all projects<\/p>\n
\u00a7 Other duties as required <\/p>\n
The ideal candidate will possess: <\/p>\n
\u00a7 3-4 years integrated industry or related experience<\/p>\n
\u00a7 Proven ability to identify, develop, sell and execute results-oriented programs<\/p>\n
\u00a7 Close attention to detail and ability to manage multiple projects and priorities in a high-volume, fast-paced work environment<\/p>\n
\u00a7 Strong written and verbal communication skills<\/p>\n
\u00a7 Polished presentation skills<\/p>\n
\u00a7 Awareness of current culture as it relates to the brands and relevant promotional opportunities<\/p>\n
\u00a7 Excellent working knowledge of Excel, Word and PowerPoint and the Internet <\/p>\n
\u00a7 College degree required<\/p>\n
Qualified candidates should contact Eric Hunter, Executive Director, Marketing at eric.hunter@rodale.com. <\/p>\n","protected":false},"excerpt":{"rendered":"
Men\u2019s Health and Women\u2019s Health are currently seeking a seasoned integrated marketing professional to work in our New York-based Marketing Department. The overall goal of the Marketing Manager is to attract, maintain and increase both print and digital advertising revenue for categories including packaged goods, food, apparel, travel, and a variety of Southwest-based accounts for […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1266","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=1266"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1266\/revisions"}],"predecessor-version":[{"id":1267,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1266\/revisions\/1267"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=1266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=1266"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=1266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}