Job Description:
\nReader\u2019s Digest Community, which includes U.S. Reader\u2019s Digest magazine and diverse Reader\u2019s Digest-branded businesses, is looking for a senior level marketing professional with solid experience in developing integrated marketing programs and strategic partnerships that builds the value proposition of a brand among its advertising clients. <\/p>\n
This position requires creative and strategic idea generation for advertising clients that builds on Reader\u2019s Digest\u2019s unique brand pillars and includes tactical elements across print, digital and experiential elements. This includes creating original and concise proposal copy, which is persuasive yet communicates multiple deliverables clearly. <\/p>\n
Responsibilities include:<\/p>\n
\u2022\tIdea generation and creative proposal writing for a variety of categories
\n\u2022\tConception and development of new programs and partnerships
\n\u2022\tCoordination and execution of special projects and promotions in a detailed and timely manner
\n\u2022\tDevelopment of sell sheets and other sales collateral
\n\u2022\tWorking with other members of Reader\u2019s Digest Association to develop and explore cross-media advertising opportunities
\n\u2022\tParticipation in sales calls to bring programs and ideas to life for advertisers
\n\u2022\tWork with Marketing Director to oversee and support other members of the Merchandising staff with regard to proposal creation and program execution<\/p>\n
Qualifications:
\nRequires 3-5+ years of magazine marketing experience. Candidates must have a track record of formulating, writing and implementing idea-selling initiatives. Knowledge of the advertising sales process and experience presenting marketing programs with sales reps on calls is key. Attention to detail is necessary to manage multiple executions across platforms which include tight timelines, strict budgets, and working with clients to obtain approvals. <\/p>\n
Please send resumes to: Kristina_Herman@readersdigest.com<\/p>\n","protected":false},"excerpt":{"rendered":"
Job Description: Reader\u2019s Digest Community, which includes U.S. Reader\u2019s Digest magazine and diverse Reader\u2019s Digest-branded businesses, is looking for a senior level marketing professional with solid experience in developing integrated marketing programs and strategic partnerships that builds the value proposition of a brand among its advertising clients. This position requires creative and strategic idea generation […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1280","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=1280"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1280\/revisions"}],"predecessor-version":[{"id":1281,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1280\/revisions\/1281"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=1280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=1280"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=1280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}