Entertainment Weekly: DIGITAL MARKETING DIRECTOR
\nEW.com strives to be the North Star amid the vast galaxy of entertainment sites and blogs, offering the latest news, discerning reviews, and smart conversation. Each week, we start with the magazine’s service-oriented features\u2014reviews, charts, what to watch on TV\u2014and surround them with original features that take advantage of the Web’s immediacy and interactivity. In 2009, more than 96% of the content was original to the site. In 2010 EW digital is expanding into mobile with a new WAP site and smartphone applications. The EW Digital Marketing Team \u2013 in partnership with Integrated Marketing – brings these products to life in unique, engaging and custom ways for advertising partners and consumers alike. <\/p>\n
Description:
\nResponsible for driving ad sales revenue through the proactive and advertiser-specific development of digital advertising solutions that support advertiser objectives and enhance audience value across EW. Lead in pre and post-sale management of custom solutions in conjunction with integrated marketing<\/p>\n
Key Responsibilities:
\n\u2022\tLead pre and post-sale management of custom advertiser solutions within assigned categories
\n\u2022\tServe as primary liaison with edit, product and legal teams for pre-sale approvals on custom solutions
\n\u2022\tDevelop custom pitch proposals within assigned categories
\n\u2022\tManage digital marketing team members in the pre and post-sale implementation of solutions
\n\u2022\tWork with National Sales Director to develop most compelling audience positioning and sales story for the entire site and specific content areas.
\n\u2022\tOversee development of all site sales materials
\n\u2022\tServe as product marketing expert for assigned new products and specials
\n\u2022\tOversee development and maintenance of marketing collateral and research for key new products, categories and specials
\n\u2022\tCapture category needs and proactively identify new digital opportunities that leverage edit, product and external vendor capabilities
\n\u2022\tAnalyze competitive sites and provide quarterly capability reviews — ad sizes, custom opportunities, new content areas
\n\u2022\tAttend and represent team at internal and external meetings
\n\u2022\tOversee development of recaps\/case studies as needed<\/p>\n
Specific Attributes:
\n\u2022\tAt least 9 years of successful digital marketing and sales\/support experience
\n\u2022\tCreative and strategic thinker
\n\u2022\tExcellent proposal and written communication skills
\n\u2022\tExcellent interpersonal skills; able to navigate matrixed environment
\n\u2022\tStrong presentation skills; comfortable presenting to senior advertising partners
\n\u2022\tHighly detail-oriented
\n\u2022\tFlexible and able to adapt to change within newly evolving group
\n\u2022\tAble to juggle and prioritize multiple projects
\n\u2022\tWorking knowledge and ability to interpret online metrics and research tools (i.e. comScore, @plan, Omniture)
\n\u2022\tStrong time management and organizational skills
\n\u2022\tMust be proficient in PowerPoint, Word and Excel
\n\u2022\tMobile and Integrated marketing experience a plus<\/p>\n
Send resume to: Entertainment Weekly: DIGITAL MARKETING DIRECTOR EW.com strives to be the North Star amid the vast galaxy of entertainment sites and blogs, offering the latest news, discerning reviews, and smart conversation. Each week, we start with the magazine’s service-oriented features\u2014reviews, charts, what to watch on TV\u2014and surround them with original features that take advantage of the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1302","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=1302"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1302\/revisions"}],"predecessor-version":[{"id":1303,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1302\/revisions\/1303"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=1302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=1302"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=1302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}