Investopedia.com, A Forbes Digital LLC subsidiary, is one of the web\u2019s largest sites devoted to personal finance and investing education. <\/p>\n
Reports to: VP Sales<\/p>\n
Responsibilities<\/p>\n
The Marketing Manager works in partnership with both the sales team in developing sales collateral and with product management to develop online marketing plans for new site development releases. This role is also responsible for helping maintain and improve our company brand in the online space and owning all marketing data metrics. <\/p>\n
More specific key responsibilities:<\/p>\n
\u00d8 Establish marketing strategies to help meet organizational objectives including continuous improvement towards increasing Investopedia brand in the online space and seeking barter arrangements with other sites<\/p>\n
\u00d8 Develop and implement online marketing campaigns for key internal product and site features releases including owning the actual launch and ensuring the right target market <\/p>\n
\u00d8 Obtain and evaluate user research including owning the user survey<\/p>\n
\u00d8 Ownership of all marketing data measurements including working with research vendors to access and utilize research for presentations and sales collateral and assist in updating sell sheets, media kits, RFPs and presentations<\/p>\n
\u00d8 Demonstrate technical marketing skills and company product knowledge including the audience<\/p>\n
\u00d8 Organizing and approval of 3rd party supplied creative and content specifically in new types of content areas<\/p>\n
Education and Experience<\/p>\n
The ideal candidate will be passionate about the Internet and well-versed in how it works. 3-5 years experience in a similar role would also be preferred. Other qualifications include:<\/p>\n
\u00d8 business or marketing-related degree or equivalent professional qualification
\n\u00d8 experience in all aspects of developing and maintaining marketing strategies
\n\u00d8 technical marketing skills
\n\u00d8 proven experience in customer and market research
\n\u00d8 relevant product and industry knowledge<\/p>\n
Key Competencies<\/p>\n
As this position will ultimately work with all groups within the organization, it is imperative that the candidate exhibit the following tendencies:<\/p>\n
\u00d8 excellent written and verbal communication skills
\n\u00d8 organization and planning
\n\u00d8 problem analysis and problem-solving
\n\u00d8 formal presentation skills
\n\u00d8 persuasiveness
\n\u00d8 adaptability
\n\u00d8 innovation
\n\u00d8 timely judgment
\n\u00d8 sound decision-making
\n\u00d8 collaborative approach<\/p>\n
Please send resumes to: rrosato@forbes.com<\/p>\n","protected":false},"excerpt":{"rendered":"
Investopedia.com, A Forbes Digital LLC subsidiary, is one of the web\u2019s largest sites devoted to personal finance and investing education. Reports to: VP Sales Responsibilities The Marketing Manager works in partnership with both the sales team in developing sales collateral and with product management to develop online marketing plans for new site development releases. This […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1389","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=1389"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1389\/revisions"}],"predecessor-version":[{"id":1390,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1389\/revisions\/1390"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=1389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=1389"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=1389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}