{"id":1655,"date":"2010-09-08T19:30:54","date_gmt":"2010-09-08T19:30:54","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=1655"},"modified":"2010-09-13T20:02:57","modified_gmt":"2010-09-13T20:02:57","slug":"vp-loyalty-customer-relationship-marketing-%e2%80%93-direct-brands-inc","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/1655","title":{"rendered":"VP, Loyalty & Customer Relationship Marketing \u2013 Direct Brands, Inc."},"content":{"rendered":"

VP, Loyalty & Customer Relationship Marketing \u2013 Direct Brands, Inc.
\n<\/strong><\/span>Department:<\/span><\/span><\/span><\/strong> Marketing
\nLocation:<\/strong> New York, NY
\n<\/span><\/span><\/span>
\n<\/span><\/span><\/span>Introducing ourselves:
\n<\/strong>Direct Brands Inc. is one of the largest direct-to-consumer distributors of media products in the U.S. The company is home to such market-leading book, DVD and music club brands, such as Doubleday Book Club, Book-of-the-Month Club, Mystery Guild, Black Expressions and Columbia House. The company serves millions of members in the U.S. and Canada through its various club catalogs and websites. Direct Brands, Inc. has offices in New York, Pennsylvania, and Toronto, Canada.<\/p>\n

Job duties:
\n<\/strong><\/span><\/span><\/span><\/span>\u00b7<\/span><\/span> <\/span><\/span>Responsible for the development, management and revitalization of loyalty solutions across the marketing organization. \u00a0Develop and drive marketing strategies to maximize our current bonus points and loyalty programs
\n<\/span><\/span>\u00b7<\/span><\/span> <\/span><\/span>Drive strategies to grow the existing business as well as generating new revenue opportunities.
\n<\/span><\/span>\u00b7<\/span><\/span> <\/span><\/span>Develop and execute marketing strategies in support of loyalty: \u00a0offers, promotions, messaging. \u00a0Develop, manage and refine our customer retention strategies
\n<\/span><\/span>\u00b7<\/span><\/span> <\/span><\/span>Review results and financial performance
\n<\/span><\/span>\u00b7<\/span><\/span> <\/span><\/span>Interface across the business, cross-functionally, on all customer retention marketing and broader strategic loyalty initiatives as applicable (Legal, PMO, IT, UX, Customer Service, Marketing Planning and Analysis, Finance)
\n<\/span><\/span>\u00b7<\/span><\/span> <\/span><\/span>Liaise with Customer Service to ensure execution and coordination of aforementioned strategies
\n<\/span><\/span>\u00b7<\/span><\/span> <\/span><\/span>Cultivate\/manage external relationships for assistance with strategic initiatives (gift continuities, points usage, marketing opportunities)
\n<\/span><\/span>\u00b7<\/span><\/span> <\/span><\/span>Identify and maximize marketing and testing opportunities to generate incremental revenue and improve retention rates across all customer service marketing channels (IVR, Upsells, Customer Service calls) and lines of business
\n<\/span><\/span>\u00b7<\/span><\/span> <\/span><\/span>Work with internal departments to ensure promotions are executed in line with strategy
\n<\/span><\/span>\u00b7<\/span><\/span> <\/span><\/span>Work with Marketing Planning & Analysis on results analysis and identifying strategic recommendations and viable next steps
\n<\/span><\/span>\u00b7<\/span><\/span> <\/span><\/span>Collaborate with IT on any platform requirement or enhancements to execute a full scale loyalty solution as needed
\n<\/span><\/span>\u00b7<\/span><\/span> <\/span><\/span>Participate in the re-forecast and budget process(es)
\n<\/span><\/span>\u00b7<\/span><\/span> <\/span><\/span>Collaborate with Creative on execution of new creatives and tests
\n<\/span><\/span>\u00b7<\/span><\/span> <\/span><\/span>Prepare presentations and attend client meetings and contribute to special projects as required
\n<\/span><\/span>\u00b7<\/span><\/span> <\/span><\/span>Cultivate\/manage external relationships for assistance with strategic initiatives (gift continuities, points usage, marketing opportunities)
\n<\/span><\/span><\/span><\/span>
\n<\/span><\/span><\/span>Job requirements:
\n<\/strong><\/span><\/span><\/span><\/span>\u00b7<\/span><\/span> <\/span><\/span>8+ years marketing experience including a minimum of 2 years Loyalty Program Management
\n<\/span><\/span>\u00b7<\/span><\/span> <\/span><\/span>2+ years management experience
\n<\/span><\/span>\u00b7<\/span><\/span> <\/span><\/span>Solutions-oriented individual with strong analytical, communication, interpersonal and presentation skills
\n<\/span><\/span>\u00b7<\/span><\/span> <\/span><\/span>Ability to adhere to deadlines, prioritize and manage multiple, competing priorities.
\n<\/span><\/span>\u00b7<\/span><\/span> <\/span><\/span>Strategic thinker who can develop and execute strategies to identify solutions and maximize\/drive revenue
\n<\/span><\/span>\u00b7<\/span><\/span> <\/span><\/span>Prior experience managing marketing budgets and forecasts and ability to read and interpret data
\n<\/span><\/span>\u00b7<\/span><\/span> <\/span><\/span>Ability to manage and negotiate key vendor relationships including experience with contracts.
\n<\/span><\/span><\/span><\/span>
\n<\/span><\/span><\/span>To apply for this job:
\n<\/strong><\/span><\/span><\/span>
\n<\/span><\/span><\/span>Please complete an online application by clicking on the following link:
\n<\/span><\/span><\/span>
\n<\/span><\/span><\/span>http:\/\/directbrands.hrmdirect.com\/employment\/view.php?req=58340&<\/a>
\n<\/span><\/span><\/span><\/span>
\n<\/span><\/span><\/span>Thank you for your interest in jobs at Direct Brands, Inc.
\n<\/span><\/span><\/span><\/span>
\n<\/span><\/span> <\/strong><\/span><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

VP, Loyalty & Customer Relationship Marketing \u2013 Direct Brands, Inc. Department: Marketing Location: New York, NY Introducing ourselves: Direct Brands Inc. is one of the largest direct-to-consumer distributors of media products in the U.S. The company is home to such market-leading book, DVD and music club brands, such as Doubleday Book Club, Book-of-the-Month Club, Mystery […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1655","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=1655"}],"version-history":[{"count":2,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1655\/revisions"}],"predecessor-version":[{"id":1671,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1655\/revisions\/1671"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=1655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=1655"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=1655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}