{"id":1657,"date":"2010-09-08T19:32:48","date_gmt":"2010-09-08T19:32:48","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=1657"},"modified":"2010-09-08T19:32:48","modified_gmt":"2010-09-08T19:32:48","slug":"associate-director-current-member-email-marketing-at-direct-brands-inc","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/1657","title":{"rendered":"Associate Director, Current Member Email Marketing at Direct Brands, Inc."},"content":{"rendered":"<p><!--StartFragment--><span style=\"color: #666666;\"><span style=\"font-family: Arial;\"><span><strong>Associate Director, Current Member Email Marketing at Direct Brands, Inc.<br \/>\n<\/strong><\/span><\/span><\/span><span style=\"font-family: Arial;\"><strong><span style=\"color: #333333;\"><span style=\"font-size: xx-small;\"><span>Department:<\/span><\/span><\/span><\/strong><span style=\"color: #333333;\"><span style=\"font-size: xx-small;\"><span> Marketing<br \/>\n<strong>Office:<\/strong> New York, NY<br \/>\n<strong>Location:<\/strong> New York, NY<br \/>\n<strong>Introducing ourselves:<br \/>\n<\/strong>Direct Brands Inc. is one of the largest direct-to-consumer distributors of media products in the U.S. The company is home to such market-leading book, DVD and music club brands, such as Doubleday Book Club, Book-of-the-Month Club, Mystery Guild, Black Expressions and Columbia House. The company serves millions of members in the U.S. and Canada through its various club catalogs and websites. Direct Brands, Inc. has offices in New York, Pennsylvania, and Toronto, Canada.<\/p>\n<p><strong>Job duties:<br \/>\n<\/strong>The primary function of the email marketing associate director is to lead the retention email marketing group for all DBI sites including book, DVD, and music as well as any new business that requires on-going marketing support. More specifically, this includes:<br \/>\n<\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-family: Arial;\"><span style=\"color: #333333;\"><span style=\"font-size: xx-small;\"><span>Managing variable email marketing budget across branded clubs <\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: Arial;\"><span style=\"color: #333333;\"><span style=\"font-size: xx-small;\"><span>Developing email marketing strategy to meet business plan <\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: Arial;\"><span style=\"color: #333333;\"><span style=\"font-size: xx-small;\"><span>Developing testing plans designed to optimize email marketing campaign performance <\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: Arial;\"><span style=\"color: #333333;\"><span style=\"font-size: xx-small;\"><span>Managing a team of email marketing specialists to execute email marketing promotions efficiently <\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: Arial;\"><span style=\"color: #333333;\"><span style=\"font-size: xx-small;\"><span>Overseeing campaign and testing reconciliation <\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: Arial;\"><span style=\"color: #333333;\"><span style=\"font-size: xx-small;\"><span>Managing the email marketing list<br \/>\n<\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: Arial;\"><span style=\"color: #333333;\"><span style=\"font-size: xx-small;\"><span>The email marketing associate director will divide time proportionate to the amount of sales each club contributes to the overall business while taking into consideration senior management priority as well. Day to day tasks that map to the aforementioned functions include:<br \/>\n<\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-family: Arial;\"><span style=\"color: #333333;\"><span style=\"font-size: xx-small;\"><span>Create bottom up forecast against business objectives, reconcile return on investment on an on-going basis and manage terms and conditions with email service providers <\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: Arial;\"><span style=\"color: #333333;\"><span style=\"font-size: xx-small;\"><span>Plan promotional email initiatives projected to reach online sales goals, plan and launch promotional \u00a0\u00a0triggered email messages to replace manual campaign process for reoccurring campaigns, and maintain and optimize transactional emails <\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: Arial;\"><span style=\"color: #333333;\"><span style=\"font-size: xx-small;\"><span>Test offers, creative\/copy, list segmentation and frequency <\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: Arial;\"><span style=\"color: #333333;\"><span style=\"font-size: xx-small;\"><span>Oversee process between marketing team and creative, legal, merchandising, database marketing, and IT as well as our ESP of record <\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: Arial;\"><span style=\"color: #333333;\"><span style=\"font-size: xx-small;\"><span>Review weekly reports from SAP and Omniture with direct reports to optimize campaign performance for future marketing plans <\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: Arial;\"><span style=\"color: #333333;\"><span style=\"font-size: xx-small;\"><span>Increase list size through ePrimary efforts to catalog recipients as well as eAppend efforts, manage health of list by analyzing response metrics and pruning bad names to reduce costs and increase efficiency, minimize unsubscribe rate through frequency option implementation<br \/>\n<\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: Arial;\"><span style=\"color: #333333;\"><span style=\"font-size: xx-small;\"><span><strong>Job requirements:<br \/>\n<\/strong><\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-family: Arial;\"><span style=\"color: #333333;\"><span style=\"font-size: xx-small;\"><span>5+ years relevant experience required <\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: Arial;\"><span style=\"color: #333333;\"><span style=\"font-size: xx-small;\"><span>Prior experience with online media is essential <\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: Arial;\"><span style=\"color: #333333;\"><span style=\"font-size: xx-small;\"><span>Background in direct marketing business required <\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: Arial;\"><span style=\"color: #333333;\"><span style=\"font-size: xx-small;\"><span>Bachelors degree required with a focus in business studies <\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: Arial;\"><span style=\"color: #333333;\"><span style=\"font-size: xx-small;\"><span>Strong management experience required <\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: Arial;\"><span style=\"color: #333333;\"><span style=\"font-size: xx-small;\"><span>Proficiency with Microsoft office <\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: Arial;\"><span style=\"color: #333333;\"><span style=\"font-size: xx-small;\"><span>Strong interpersonal and communication skills <\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: Arial;\"><span style=\"color: #333333;\"><span style=\"font-size: xx-small;\"><span>Detail oriented <\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: Arial;\"><span style=\"color: #333333;\"><span style=\"font-size: xx-small;\"><span>Ability to adhere to strict deadlines <\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: Arial;\"><span style=\"color: #333333;\"><span style=\"font-size: xx-small;\"><span>Ability to prioritize and manage multiple projects <\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: Arial;\"><span style=\"color: #333333;\"><span style=\"font-size: xx-small;\"><span>Strong presentation skills <\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: Arial;\"><span style=\"color: #333333;\"><span style=\"font-size: xx-small;\"><span>Strong analytical skills <\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: Arial;\"><span style=\"color: #333333;\"><span style=\"font-size: xx-small;\"><span>Basic understanding of key marketing metrics <\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: Arial;\"><span style=\"color: #333333;\"><span style=\"font-size: xx-small;\"><span>Ability to read and interpret data <\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: Arial;\"><span style=\"color: #333333;\"><span style=\"font-size: xx-small;\"><span>Must be able to develop and execute new marketing initiatives<br \/>\n<\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p><!--StartFragment--><span style=\"color: #333333;\"><span style=\"font-size: xx-small;\"><span style=\"font-family: Arial;\"><span><strong>To apply for this job:<br \/>\n<\/strong>Please complete an online application by clicking on the following link:<br \/>\n<\/span><\/span><\/span><\/span><span style=\"font-size: xx-small;\"><span style=\"font-family: Arial;\"><span><span style=\"color: #0000ff;\"><span style=\"text-decoration: underline;\"> <!--StartFragment--><span style=\"color: #0000ff;\"><span style=\"font-size: x-small;\"><span style=\"font-family: Arial;\"><span><span style=\"text-decoration: underline;\"><a href=\"http:\/\/directbrands.hrmdirect.com\/employment\/view.php?req=58351&amp;\">http:\/\/directbrands.hrmdirect.com\/employment\/view.php?req=58351&amp;<\/a><\/span><\/span><\/span><\/span><\/span> <!--EndFragment--><br \/>\n<\/span><\/span><span style=\"color: #333333;\">Thank you for your interest in jobs at Direct Brands, Inc.<\/span><\/span><\/span><\/span> <!--EndFragment--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Associate Director, Current Member Email Marketing at Direct Brands, Inc. Department: Marketing Office: New York, NY Location: New York, NY Introducing ourselves: Direct Brands Inc. is one of the largest direct-to-consumer distributors of media products in the U.S. The company is home to such market-leading book, DVD and music club brands, such as Doubleday Book [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1657","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=1657"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1657\/revisions"}],"predecessor-version":[{"id":1658,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1657\/revisions\/1658"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=1657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=1657"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=1657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}