VP, Loyalty & Customer Relationship Marketing \u2013 Direct Brands, Inc.
\nDepartment: Marketing
\nLocation: New York, NY<\/p>\n
Introducing ourselves:
\nDirect Brands Inc. is one of the largest direct-to-consumer distributors of media products in the U.S. The company is home to such market-leading book, DVD and music club brands, such as Doubleday Book Club, Book-of-the-Month Club, Mystery Guild, Black Expressions and Columbia House. The company serves millions of members in the U.S. and Canada through its various club catalogs and websites. Direct Brands, Inc. has offices in New York, Pennsylvania, and Toronto, Canada.<\/p>\n
Job duties:
\n\u00b7 Responsible for the development, management and revitalization of loyalty solutions across the marketing organization. Develop and drive marketing strategies to maximize our current bonus points and loyalty programs
\n\u00b7 Drive strategies to grow the existing business as well as generating new revenue opportunities.
\n\u00b7 Develop and execute marketing strategies in support of loyalty: offers, promotions, messaging. Develop, manage and refine our customer retention strategies
\n\u00b7 Review results and financial performance
\n\u00b7 Interface across the business, cross-functionally, on all customer retention marketing and broader strategic loyalty initiatives as applicable (Legal, PMO, IT, UX, Customer Service, Marketing Planning and Analysis, Finance)
\n\u00b7 Liaise with Customer Service to ensure execution and coordination of aforementioned strategies
\n\u00b7 Cultivate\/manage external relationships for assistance with strategic initiatives (gift continuities, points usage, marketing opportunities)
\n\u00b7 Identify and maximize marketing and testing opportunities to generate incremental revenue and improve retention rates across all customer service marketing channels (IVR, Upsells, Customer Service calls) and lines of business
\n\u00b7 Work with internal departments to ensure promotions are executed in line with strategy
\n\u00b7 Work with Marketing Planning & Analysis on results analysis and identifying strategic recommendations and viable next steps
\n\u00b7 Collaborate with IT on any platform requirement or enhancements to execute a full scale loyalty solution as needed
\n\u00b7 Participate in the re-forecast and budget process(es)
\n\u00b7 Collaborate with Creative on execution of new creatives and tests
\n\u00b7 Prepare presentations and attend client meetings and contribute to special projects as required
\n\u00b7 Cultivate\/manage external relationships for assistance with strategic initiatives (gift continuities, points usage, marketing opportunities) <\/p>\n
Job requirements:
\n\u00b7 8+ years marketing experience including a minimum of 2 years Loyalty Program Management
\n\u00b7 2+ years management experience
\n\u00b7 Solutions-oriented individual with strong analytical, communication, interpersonal and presentation skills
\n\u00b7 Ability to adhere to deadlines, prioritize and manage multiple, competing priorities.
\n\u00b7 Strategic thinker who can develop and execute strategies to identify solutions and maximize\/drive revenue
\n\u00b7 Prior experience managing marketing budgets and forecasts and ability to read and interpret data
\n\u00b7 Ability to manage and negotiate key vendor relationships including experience with contracts.<\/p>\n
To apply for this job:<\/p>\n
Please complete an online application by clicking on the following link: <\/p>\n