{"id":1708,"date":"2010-09-29T17:22:31","date_gmt":"2010-09-29T17:22:31","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=1708"},"modified":"2010-09-29T17:22:31","modified_gmt":"2010-09-29T17:22:31","slug":"integrated-marketing-manager-this-old-house","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/1708","title":{"rendered":"Integrated Marketing Manager &#8211; This Old House"},"content":{"rendered":"<p><!--StartFragment--><span style=\"font-size: xx-small;\"><span style=\"font-family: Verdana, Helvetica, Arial;\"><span><em>This Old House<\/em>, America\u2019s No.1 home improvement brand, is looking for an idea-driven marketer who will support our 360 degree marketing and advertising efforts in print, online and television.<\/p>\n<p>Reporting to the Marketing Director, our ideal candidate will be responsible for:<\/p>\n<p><\/span><\/span><span><span style=\"font-family: Wingdings;\">\u00a7<\/span><\/span><\/span><span style=\"font-size: x-small;\"><span style=\"font-family: 'Times New Roman';\"><span> <\/span><\/span><\/span><span style=\"font-size: xx-small;\"><span style=\"font-family: Verdana, Helvetica, Arial;\"><span>Presentation\/proposal writing: Write and execute persuasive custom PowerPoint presentations and proposals that articulate our unique value proposition, spin a compelling story based on research and brand fit, and conceptualize integrated marketing solutions that creatively provide advertisers with return on objective<br \/>\n<\/span><\/span><span><span style=\"font-family: Wingdings;\">\u00a7<\/span><\/span><\/span><span style=\"font-size: x-small;\"><span style=\"font-family: 'Times New Roman';\"><span> <\/span><\/span><\/span><span style=\"font-size: xx-small;\"><span style=\"font-family: Verdana, Helvetica, Arial;\"><span>Idea generation and program development: \u00a0Work with sales and marketing colleagues to develop integrated opportunities that harness our print, online, television, talent, editors, project houses, events, books, underwriter relationships, and more to drive cross-platform revenue<br \/>\n<\/span><\/span><span><span style=\"font-family: Wingdings;\">\u00a7<\/span><\/span><\/span><span style=\"font-size: x-small;\"><span style=\"font-family: 'Times New Roman';\"><span> <\/span><\/span><\/span><span style=\"font-size: xx-small;\"><span style=\"font-family: Verdana, Helvetica, Arial;\"><span>Category development: \u00a0Research the competitive landscape and develop presentations that advance TOH benefits and strategies for growing our share in a variety of endemic and non-endemic categories<br \/>\n<\/span><\/span><span><span style=\"font-family: Wingdings;\">\u00a7<\/span><\/span><\/span><span style=\"font-size: x-small;\"><span style=\"font-family: 'Times New Roman';\"><span> <\/span><\/span><\/span><span style=\"font-size: xx-small;\"><span style=\"font-family: Verdana, Helvetica, Arial;\"><span>Project\/program management &amp; execution: \u00a0Manage own daily workflow, including the prioritizing of presentations and programs and follow-up on all materials delivered to sales partners<br \/>\n<\/span><\/span><span><span style=\"font-family: Wingdings;\">\u00a7<\/span><\/span><\/span><span style=\"font-size: x-small;\"><span style=\"font-family: 'Times New Roman';\"><span> <\/span><\/span><\/span><span style=\"font-size: xx-small;\"><span style=\"font-family: Verdana, Helvetica, Arial;\"><span>Digital &amp; TV coordination: Work with digital team and TV partners in Concord to conceptualize and execute integrated proposals<br \/>\n<\/span><\/span><span><span style=\"font-family: Wingdings;\">\u00a7<\/span><\/span><\/span><span style=\"font-size: x-small;\"><span style=\"font-family: 'Times New Roman';\"><span> <\/span><\/span><\/span><span style=\"font-size: xx-small;\"><span style=\"font-family: Verdana, Helvetica, Arial;\"><span>Promotional material execution: \u00a0Share responsibility for creating sell sheets, eblasts and promotional materials for edit and marketing programs<\/p>\n<p>Required skills include:<br \/>\n<\/span><\/span><span><span style=\"font-family: Wingdings;\">\u00a7<\/span><\/span><\/span><span style=\"font-size: x-small;\"><span style=\"font-family: 'Times New Roman';\"><span> <\/span><\/span><\/span><span style=\"font-size: xx-small;\"><span style=\"font-family: Verdana, Helvetica, Arial;\"><span>4-6 years of magazine marketing and\/or agency experience<br \/>\n<\/span><\/span><span><span style=\"font-family: Wingdings;\">\u00a7<\/span><\/span><\/span><span style=\"font-size: x-small;\"><span style=\"font-family: 'Times New Roman';\"><span> <\/span><\/span><\/span><span style=\"font-size: xx-small;\"><span style=\"font-family: Verdana, Helvetica, Arial;\"><span>Background generating and executing multi-platform integrated programs<br \/>\n<\/span><\/span><span><span style=\"font-family: Wingdings;\">\u00a7<\/span><\/span><\/span><span style=\"font-size: x-small;\"><span style=\"font-family: 'Times New Roman';\"><span> <\/span><\/span><\/span><span style=\"font-size: xx-small;\"><span style=\"font-family: Verdana, Helvetica, Arial;\"><span>Digital and social networking knowledge<br \/>\n<\/span><\/span><span><span style=\"font-family: Wingdings;\">\u00a7<\/span><\/span><\/span><span style=\"font-size: x-small;\"><span style=\"font-family: 'Times New Roman';\"><span> <\/span><\/span><\/span><span style=\"font-size: xx-small;\"><span style=\"font-family: Verdana, Helvetica, Arial;\"><span>Solid communications skills<br \/>\n<\/span><\/span><span><span style=\"font-family: Wingdings;\">\u00a7<\/span><\/span><\/span><span style=\"font-size: x-small;\"><span style=\"font-family: 'Times New Roman';\"><span> <\/span><\/span><\/span><span style=\"font-size: xx-small;\"><span style=\"font-family: Verdana, Helvetica, Arial;\"><span>Extreme comfort in a deadline-driven, detail-oriented role<br \/>\n<\/span><\/span><span><span style=\"font-family: Wingdings;\">\u00a7<\/span><\/span><\/span><span style=\"font-size: x-small;\"><span style=\"font-family: 'Times New Roman';\"><span> <\/span><\/span><\/span><span style=\"font-size: xx-small;\"><span style=\"font-family: Verdana, Helvetica, Arial;\"><span>Ability to work effectively with sales, marketing, edit, clients, art, corporate and vendors in a collaborative way<br \/>\n<\/span><\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-size: xx-small;\"><span style=\"font-family: Verdana, Helvetica, Arial;\"><span>Proficiency in PowerPoint, Excel and Word.<\/span><\/span><\/span><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span><br \/>\n<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: xx-small;\"><span style=\"font-family: Verdana, Helvetica, Arial;\"><span><br \/>\nSend resume to <span style=\"color: #0000ff;\"><span style=\"text-decoration: underline;\"><a href=\"randi_weintraub@timeinc.com\">randi_weintraub@timeinc.com<\/a><br \/>\n<\/span><\/span><\/span><\/span><\/span><span style=\"font-size: x-small;\"><span style=\"font-family: Arial;\"><span><br \/>\n<\/span><\/span><\/span> <!--EndFragment--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This Old House, America\u2019s No.1 home improvement brand, is looking for an idea-driven marketer who will support our 360 degree marketing and advertising efforts in print, online and television. Reporting to the Marketing Director, our ideal candidate will be responsible for: \u00a7 Presentation\/proposal writing: Write and execute persuasive custom PowerPoint presentations and proposals that articulate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1708","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=1708"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1708\/revisions"}],"predecessor-version":[{"id":1709,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1708\/revisions\/1709"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=1708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=1708"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=1708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}