{"id":1810,"date":"2010-11-19T19:45:18","date_gmt":"2010-11-19T19:45:18","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=1810"},"modified":"2010-11-19T19:45:18","modified_gmt":"2010-11-19T19:45:18","slug":"maternity-hire-%e2%80%93-integrated-marketing-director-essence","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/1810","title":{"rendered":"Maternity Hire \u2013 Integrated Marketing Director &#8211; Essence"},"content":{"rendered":"<p><!--StartFragment--><\/p>\n<p class=\"MsoNormal\"><span>Essence, the definitive voice of today\u2019s dynamic African American woman with over 7.1 million readers monthly, is seeking an experienced marketing pro to head up merchandising efforts for key growth categories.<\/p>\n<p>The Integrated Marketing Director will develop, write, present and execute custom merchandising programs across key categories including:<\/p>\n<p>\u2022 Fashion<br \/>\n\u2022 Beauty<br \/>\n\u2022 Retail<br \/>\n\u2022 Music\/Entertainment<br \/>\n\u2022 Luxury Goods<br \/>\n\u2022 Personal care<\/p>\n<p>Specific tasks include:<\/p>\n<p>\u2022 Act as project leader for category-specific program development and signature events<br \/>\n\u2022 Knowledge of business developments and trends in above categories and key accounts within those categories<br \/>\n\u2022 Form strategic alliances and develop\/maintain relationships with synergistic organizations to maximize growth in each category (trade associations, charitable organizations, sororities, retailers, etc.<br \/>\n\u2022 Strategize with sales staff and work with clients to execute custom programs and events.<\/p>\n<p>Qualifications<\/p>\n<p>Successful candidates must:<\/p>\n<p>\u2022 Be able to translate the marketing needs of demanding advertising clients into creative program extensions while maintaining synergy with the Essence brand.<br \/>\n\u2022 Possess expertise in creative development and a keen understanding of the African-American women\u2019s marketplace.<br \/>\n\u2022 Possess solid proposal writing skills, event and program management and the ability to manage to budget.<br \/>\n\u2022 Demonstrated experience executing integrated marketing programs including broadcast, online, event sponsorships, guerrilla marketing\/sampling, custom in-book, direct mail campaigns, client sweepstakes and contests.<br \/>\n\u2022 Be detail oriented, possess strong interpersonal skills and have the ability to communicate with sales staff, editors, vendors, and clients.<br \/>\n\u2022 Have at least 8+ years of magazine merchandising experience or related ad agency or client experience is required.<\/span><span><\/span><\/p>\n<p class=\"MsoNormal\">Please send resumes to:<\/p>\n<p><!--StartFragment--><\/p>\n<blockquote><p><span style=\"color: #000080;\"><span style=\"font-size: x-small;\"><span style=\"font-family: Arial;\"><span><a href=\"geri_dembicer@timeinc.com\">geri_dembicer@timeinc.com<\/a><\/span><\/span><\/span><\/span><\/p><\/blockquote>\n<p><!--EndFragment--> <!--EndFragment--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Essence, the definitive voice of today\u2019s dynamic African American woman with over 7.1 million readers monthly, is seeking an experienced marketing pro to head up merchandising efforts for key growth categories. The Integrated Marketing Director will develop, write, present and execute custom merchandising programs across key categories including: \u2022 Fashion \u2022 Beauty \u2022 Retail \u2022 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1810","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=1810"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1810\/revisions"}],"predecessor-version":[{"id":1811,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1810\/revisions\/1811"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=1810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=1810"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=1810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}