{"id":1825,"date":"2010-12-01T18:50:26","date_gmt":"2010-12-01T18:50:26","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=1825"},"modified":"2010-12-01T19:21:43","modified_gmt":"2010-12-01T19:21:43","slug":"executive-director-%e2%80%93-integrated-sales-marketing","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/1825","title":{"rendered":"Executive Director \u2013 Integrated Sales & Marketing"},"content":{"rendered":"

Position Description: <\/strong><\/p>\n

US Affinities Integrated Sales and Marketing Group (Every Day with Rachael Ray,<\/p>\n

Allrecipes.com, Taste of Home, and Fresh Home) is looking for an integrated sales and<\/p>\n

marketing professional who is an independent strategic manager who can oversee and handle<\/p>\n

high level program development and account management. This job is a mix of idea generation,<\/p>\n

partnership development, and creative writing of marketing programs with print, digital and<\/p>\n

experiential elements.<\/p>\n

Responsibilities: <\/strong><\/p>\n

–<\/span> <\/span>Candidate must ‘push the idea platform boundaries’ to leverage our unique consumer<\/p>\n

position in the marketplace to create engaging platforms that drive sales.<\/p>\n

–<\/span> <\/span>Work to create signature, multi-advertiser programs that leverage our unique editorial<\/p>\n

platforms and bring to life our brands is important and will require creating in-book units,<\/p>\n

developing online components, and producing any events that are a part of these<\/p>\n

signature programs.<\/p>\n

–<\/span> <\/span>Develop strategic partnerships that can be used in the selling our media through ideation.<\/p>\n

–<\/span> <\/span>Consistently review consumer trend data and monitor the consumer’s mindset and<\/p>\n

approach towards everyday food preparation and entertaining with resulting impacts on<\/p>\n

brand choice and what catalysts will affect that brand choice.<\/p>\n

–<\/span> <\/span>Work with senior decision-making clients (Brand Managers; VPs of Advertising) to<\/p>\n

articulate our ideas and instill confidence during both the sell-in and execution process.<\/p>\n

–<\/span> <\/span>Oversee all execution to ensure that the client’s brand, our brands and the program are<\/p>\n

properly represented in print, online and through experiential components.<\/p>\n

<\/strong><\/p>\n

Required: <\/strong><\/p>\n

<\/strong><\/p>\n

–<\/span> <\/span>Bachelor\u2019s degree with 8 plus years of progressive experience in media, marketing or<\/p>\n

account development.<\/p>\n

–<\/span> <\/span>Candidate must be strategic and able to both think creatively and manage tactical<\/p>\n

execution. Knowledge of print, digital and events is a must and attention to detail is<\/p>\n

necessary to manage the execution from timelines to budgets.<\/p>\n

–<\/span> <\/span>Digital, print and events experience required<\/p>\n

–<\/span> <\/span>Experience working across multiple brands<\/p>\n

–<\/span> <\/span>Outstanding communications skills with emphasis on strong writing and compelling<\/p>\n

presentation skills<\/p>\n

–<\/span> <\/span>Experience with syndicated research and industry metrics<\/p>\n

Reader\u2019s Digest offers excellent benefits and professional growth opportunities.\u00a0 Since each<\/p>\n

of our individual businesses has its own unique set of policies, features and benefits, we<\/p>\n

encourage you to visit the company website for the position of interest.<\/p>\n

To apply to this opportunity, please visit our career website:\u00a0 www.rd.com\/careers and<\/p>\n

reference job posting number 4617 or use the following link<\/p>\n

https:\/\/hostedjobs.openhire.com\/epostings\/submit.cfm?fuseaction=app.jobinfo&jobid=2092 <\/span><\/p>\n

18&company_id=15964&source=ONLINE&JobOwner=992319&bycountry=0&bystate=0&byl <\/span><\/p>\n

ocation=NULL&keywords=4617&byCat=NULL&tosearch=yes<\/p>\n

Reader\u2019s Digest is an equal opportunity employer committed to workforce diversity.<\/p>\n","protected":false},"excerpt":{"rendered":"

Position Description: US Affinities Integrated Sales and Marketing Group (Every Day with Rachael Ray, Allrecipes.com, Taste of Home, and Fresh Home) is looking for an integrated sales and marketing professional who is an independent strategic manager who can oversee and handle high level program development and account management. This job is a mix of idea […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1825","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=1825"}],"version-history":[{"count":3,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1825\/revisions"}],"predecessor-version":[{"id":1836,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1825\/revisions\/1836"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=1825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=1825"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=1825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}