\nPosition Title:
\nResearch Director<\/p>\n
Primary Purpose:
\n\u2022\tLeading role in Research Department to strategize and create compelling MSLO and client brand stories for ad sales marketing efforts using the latest in research tools and trends. <\/p>\n
Principal Duties and Responsibilities:<\/p>\n
\u2022\tCreate strategic direction for research department to support ad sales marketing efforts across all platforms (print, digital, broadcast, mobile, social)
\n\u2022\tCapitalize on the latest consumer research trends and industry changes to uncover the most compelling stories for MSLO
\n\u2022\tAnalyze syndicated data, proprietary data and consumer trend data to create sales presentation decks, sell sheets and collateral materials
\n\u2022\tConduct custom surveys\/ studies for clients to assess efficacy of marketing partnerships
\n\u2022\tGrow panel of MSLO consumers to use in surveys
\n\u2022\tManage day-to-day departmental communication with the sales\/marketing teams
\n\u2022\tTrain\/support colleagues in use\/applications of software chosen for departmental use
\n\u2022\tInvestigate, identify and report on trends and industry changes to MSLO management team.
\n\u2022\tSupport Sales and Marketing in creating value added opportunities for advertising clients
\n\u2022\tManage staff of Associate Research Director, Research Associates and Analysts
\nSend resumes to: JRoth@marthastewart.com<\/p>\n","protected":false},"excerpt":{"rendered":"
Position Title: Research Director Primary Purpose: \u2022 Leading role in Research Department to strategize and create compelling MSLO and client brand stories for ad sales marketing efforts using the latest in research tools and trends. Principal Duties and Responsibilities: \u2022 Create strategic direction for research department to support ad sales marketing efforts across all platforms […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1859","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=1859"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1859\/revisions"}],"predecessor-version":[{"id":1860,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1859\/revisions\/1860"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=1859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=1859"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=1859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}