<\/p>\n
\n<\/span><\/span>
\n<\/span><\/span><\/span>Integrated Marketing Manager- Essence<\/p>\n<\/strong><\/span><\/span><\/span>
\n– Conceptualize and write integrated marketing proposals based on advertiser objectives.
\n– Work closely with sales team to create strategies for winning key accounts
\n– Attend client calls with sales team to present marketing concepts
\n– Execute all advertiser marketing programs including execution of advertorials, gift-with-purchase, sweepstakes, events, online integration, editorial sponsorship, retail and sampling
\n– Work closely with Art Department on design, copy and production of advertorials and other collaterals
\n– Work closely with digital team to conceptualize and execute integrated online platforms
\n– Manage in-book promotional pages and retail programs
\n– Create sell sheets and sales deck for sales team
\n– Provide sponsor management support for signature ESSENCE events
\n– Explore partnership opportunities based on specific categories<\/p>\nMinimum 4 years marketing\/advertising experience required. Reports into Integrated Marketing Director. Candidates must have working knowledge of digital marketing, strong business and promotional writing skills. Candidate must have a balance of strategic and creative ability, strong interpersonal and client skills and ability to juggle multiple projects simultaneously. Being a team player is a must. Must have working knowledge of research MRI and Starch. Must be proficient in Microsoft Outlook, Word, Excel, and PowerPoint for PC.<\/p>\n