{"id":1884,"date":"2010-12-17T18:35:57","date_gmt":"2010-12-17T18:35:57","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=1884"},"modified":"2010-12-17T18:35:57","modified_gmt":"2010-12-17T18:35:57","slug":"people-digital-group-senior-digital-marketing-manager","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/1884","title":{"rendered":"PEOPLE DIGITAL GROUP: SENIOR DIGITAL MARKETING MANAGER"},"content":{"rendered":"<p><!--StartFragment--><\/p>\n<blockquote><p><span style=\"color: #000080;\"><span style=\"font-size: x-small;\"><span style=\"font-family: Arial;\"><span>Red Carpet. Sexiest Man Alive. World\u2019s Most Beautiful. These are just a few of the iconic franchises that define PEOPLE and attract advertisers and consumers to engage with the brand. Representing a diverse portfolio of products and platforms including PEOPLE.com, PEOPLEStyleWatch.com, PEOPLEPets.com, CelebrityBabyBlog.com, PEOPLE TV, mobile, iPhone and social media platforms, the PEOPLE Digital Marketing Team \u2013 in partnership with Integrated Marketing &#8211; brings these products to life in unique, engaging and custom ways for advertising partners and consumers alike.<\/p>\n<p>Description:<br \/>\nResponsible for driving ad sales revenue through the proactive and advertiser-specific development of digital advertising solutions that support advertiser objectives and enhance audience value across the PEOPLE Digital Group. Lead in pre and post-sale management of custom solutions in conjunction with associate.<\/p>\n<p>Key Responsibilities:<br \/>\n\u2022 Lead pre and post-sale management of custom advertiser solutions within assigned categories<br \/>\n\u2022 Serve as primary liaison with edit, product and legal teams for pre-sale approvals on custom solutions<br \/>\n\u2022 Develop custom pitch proposals within assigned categories<br \/>\n\u2022 Manage associate in the pre and post-sale implementation of solutions<br \/>\n\u2022 Serve as product marketing expert for assigned new products and specials<br \/>\n\u2022 Oversee development and maintenance of marketing collateral and research for key new products, categories and specials<br \/>\n\u2022 Capture category needs and proactively identify new digital opportunities that leverage edit, product and external vendor capabilities<br \/>\n\u2022 Analyze competitive sites and provide quarterly capability reviews &#8212; ad sizes, custom opportunities, new content areas<br \/>\n\u2022 Attend and represent team at internal and external meetings<br \/>\n\u2022 Oversee development of recaps\/case studies as needed<\/p>\n<p>Specific Attributes:<br \/>\n\u2022 At least 8 years of successful digital marketing and sales\/support experience<br \/>\n\u2022 Creative and strategic thinker<br \/>\n\u2022 Excellent proposal and written communication skills<br \/>\n\u2022 Excellent interpersonal skills; able to navigate matrixed environment<br \/>\n\u2022 Strong presentation skills; comfortable presenting to senior advertising partners<br \/>\n\u2022 Highly detail-oriented<br \/>\n\u2022 Flexible and able to adapt to change within newly evolving group<br \/>\n\u2022 Able to juggle and prioritize multiple projects<br \/>\n\u2022 Working knowledge and ability to interpret online metrics and research tools (i.e. comScore, @plan, Omniture)<br \/>\n\u2022 Strong time management and organizational skills<br \/>\n\u2022 Must be proficient in PowerPoint, Word and Excel<br \/>\n\u2022 Integrated marketing experience a plus<br \/>\n\u2022 Passionate about the digital space &amp; innovation<br \/>\n<\/span><\/span><\/span><\/span><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span><br \/>\n<\/span><\/span><span style=\"color: #000080;\"><span style=\"font-size: x-small;\"><span style=\"font-family: Arial;\"><span><br \/>\n<\/span><\/span><\/span><\/span><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span><br \/>\n<\/span><\/span><span><span style=\"color: #000080;\"><span style=\"font-family: Arial;\">Contact Randi Weintraub at <a href=\"randi_weintraub@timeinc.com\">randi_weintraub@timeinc.com<\/a> for more information.<\/span><\/span><\/span><\/p><\/blockquote>\n<p><!--EndFragment--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Red Carpet. Sexiest Man Alive. World\u2019s Most Beautiful. These are just a few of the iconic franchises that define PEOPLE and attract advertisers and consumers to engage with the brand. Representing a diverse portfolio of products and platforms including PEOPLE.com, PEOPLEStyleWatch.com, PEOPLEPets.com, CelebrityBabyBlog.com, PEOPLE TV, mobile, iPhone and social media platforms, the PEOPLE Digital Marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1884","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=1884"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1884\/revisions"}],"predecessor-version":[{"id":1885,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1884\/revisions\/1885"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=1884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=1884"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=1884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}