{"id":1941,"date":"2011-01-07T15:26:35","date_gmt":"2011-01-07T15:26:35","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=1941"},"modified":"2011-01-07T15:26:35","modified_gmt":"2011-01-07T15:26:35","slug":"integrated-marketing-manager-people-en-espanol-2","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/1941","title":{"rendered":"Integrated Marketing Manager, People en Espa\u00f1ol"},"content":{"rendered":"

The Integrated Marketing Manager reports to the Senior Integrated Manager. This person will execute advertising category and project-specific initiatives, including but not limited to advertorials, consumer events, merchandising, promotional programs and online efforts for People en Espa\u00f1ol magazine and PeopleEnEspanol.com<\/p>\n

The manager will play an integral role in developing and maintaining integrated marketing materials, digital initiatives, promotions and programs for assigned advertising categories as well as manage a selection of the magazine\u2019s core branded programs. The position of Integrated Marketing Manager combines creative \u201cbig\u201d idea\/platform creation, event execution and presentation skills in an effort to leverage the People en Espa\u00f1ol brand as a vital media partner.<\/p>\n

Primary Responsibilities:<\/p>\n

\u2022 Project management: Responsible for managing the daily workflow process including the prioritizing of presentations and follow-up on all materials delivered to sales partners
\n\u2022 Idea generation and program development: Work with sales and marketing colleagues to develop marketing materials for print, digital, event, retail and more to maximize advertising partnerships
\n\u2022 Category development: Support the Integrated Marketing team in the development of category-specific strategies
\n\u2022 Presentation development and execution: Work with various departments (i.e. strategic research department, online, creative services and events) to create compelling proposals, presentations and sell sheets
\n\u2022 Client Meetings: Accompany sales reps and\/or marketing management on sales calls to present marketing platforms and client-specific opportunities
\n\u2022 Program Management: manage the fulfillment and execution of proposed sold concepts including advertorials, sweepstakes, contests, promotions, events, digital components, etc.<\/p>\n

Qualifications:
\n\u2022 Bachelor\u2019s degree required. Minimum 4 years marketing experience, preferably in magazines, media or promotions
\n\u2022 The Manager should be a team player, self-starter who is also extremely innovative, creative, professional and resourceful
\n\u2022 Ideal candidate must be highly proactive, detail-oriented and posses exceptional organizational skills
\n\u2022 Knowledge of advertising sales, magazine marketing and entertainment marketing
\n\u2022 Background in proposal writing marketing materials and event\/added-value execution
\n\u2022 Strong computer skills (PowerPoint, Word, Excel) and presentation skills (Verbal, written)
\n\u2022 Written and verbal fluency in Spanish a plus
\n\u2022 Familiarity with Hispanic market and strong relationships with Hispanic media \/marketing companies a plus<\/p>\n

Contact Jason Kreuser<\/span> at jason_kreuser@timeinc.com<\/a><\/span><\/span> for more information.
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The Integrated Marketing Manager reports to the Senior Integrated Manager. This person will execute advertising category and project-specific initiatives, including but not limited to advertorials, consumer events, merchandising, promotional programs and online efforts for People en Espa\u00f1ol magazine and PeopleEnEspanol.com The manager will play an integral role in developing and maintaining integrated marketing materials, digital […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1941","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=1941"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1941\/revisions"}],"predecessor-version":[{"id":1942,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1941\/revisions\/1942"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=1941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=1941"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=1941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}