{"id":1964,"date":"2011-01-19T18:30:45","date_gmt":"2011-01-19T18:30:45","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=1964"},"modified":"2011-01-19T18:30:45","modified_gmt":"2011-01-19T18:30:45","slug":"research-analyst-martha-stewart-living","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/1964","title":{"rendered":"Research Analyst &#8211; Martha Stewart Living"},"content":{"rendered":"<div>\n<p><span style=\"font-size: x-small;\"><span style=\"font-family: Verdana, Helvetica, Arial;\"><span>Primary Purpose: \u00a0Research Analyst position will support the MSLO marketing and sales teams by offering smart, concise research-based insights into our audience segments across all media platforms (primarily Magazines, Digital and TV).<\/span><\/span><\/span><\/p>\n<p>Principal Duties and Responsibilities:<br \/>\nEncompasses but not limited to:<br \/>\n\u2022 Develop well-written, research-based pitches for our media brands<\/p>\n<p>\u2022 Hands-on data generation using multiple research sources (predominantly syndicated audience data, but content and competitive media spend metrics as well) to help sales and marketing management guide strategic decision making<\/p>\n<p>\u2022 Act as the main liaison with sales and marketing account reps to help them respond to RFPs and proactively develop proposals as well as to prepare for sales calls; be able to educate\/guide marketing\/sales on media research provided \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u2022 * Manage syndicated research work flow and ensure projects are well executed and poised to positively impact business decisions and meet internal and external client objectives<\/p>\n<p>\u2022 Update and manage organization of research data by brand and by vehicle<\/p>\n<p>\u2022 Provide support and consultation to various MSLO departments including Sales, Marketing, Finance, Public Relations and Investor Relations<\/p>\n<p>Qualifications:<br \/>\n\u2022 Undergraduate degree required<\/p>\n<p>\u2022 4+ years of media research experience at either a media research company, publisher or advertising agency \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u2022 * Experience in multi-media audience analysis&#8211;any combination of print\/digital\/broadcast (e.g. MRI, JD Power, MARS, ABC, Halls, comScore, NetRatings, @Plan and Nielsen TV)<br \/>\n\u2022 Must have a working familiarity with the following:<br \/>\nEither New Age, IMS, MEMRI or Telmar AND comScore or Nielsen NetRatings AND Affinity Vista AND TNS<\/p>\n<p>* Must possess strong math and strategic analytical skills\u2014to see relationships across multiple sets and sources of data and understand how they apply to the brand(s).<\/p>\n<p>* Excellent oral and written communication skills are essential in order to interact with internal contacts at all levels.<\/p>\n<p>* Must be a strong writer who understands the nuances of grammar. \u00a0This position is in a fast-paced, multi- platform\/multi-brand environment and requires an analyst who can keep cool, take complete ownership of assigned projects and be self-motivated.<\/p>\n<p>* Perform other duties as assigned by the Research Director and\/or Associate Research Director<\/p>\n<p>Please apply at:\u00a0<a href=\"https:\/\/careers.mslo.com\/Pages\/Login.aspx?postid=131\">https:\/\/careers.mslo.com\/Pages\/Login.aspx?postid=131<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Primary Purpose: \u00a0Research Analyst position will support the MSLO marketing and sales teams by offering smart, concise research-based insights into our audience segments across all media platforms (primarily Magazines, Digital and TV). Principal Duties and Responsibilities: Encompasses but not limited to: \u2022 Develop well-written, research-based pitches for our media brands \u2022 Hands-on data generation using [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1964","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=1964"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1964\/revisions"}],"predecessor-version":[{"id":1965,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1964\/revisions\/1965"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=1964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=1964"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=1964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}