{"id":1990,"date":"2011-01-31T19:35:33","date_gmt":"2011-01-31T19:35:33","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=1990"},"modified":"2011-02-01T17:19:32","modified_gmt":"2011-02-01T17:19:32","slug":"integrated-marketing-associate-director-%e2%80%93-people","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/1990","title":{"rendered":"Integrated Marketing Associate \u2013 People"},"content":{"rendered":"<div><span style=\"line-height: normal; font-size: small;\"> <!--StartFragment--><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span> <\/span><\/span><span><span style=\"font-family: Arial;\">The Integrated Marketing Associate will work with the Associate Director, Beauty Marketing and an Associate Integrated Marketing Manager to develop sales, marketing and promotions strategies for the PEOPLE Group including PEOPLE, PEOPLE.com and StyleWatch \u2013collaborating with both the print and online sales for the Beauty category. The position combines creative \u201cbig\u201d idea\/platform creation, partnership development, presentation skills as well as strong program execution.<\/p>\n<p>Primary Responsibilities:<br \/>\n\u2022 Project Management: Responsible for managing the daily workflow process including prioritizing presentations, proposals, program and recap materials<\/p>\n<p>\u2022 Program Execution: Manage specific brand marketing programs and custom opportunities for key clients including sweepstakes, sampling, retail events, and special events<\/p>\n<p>\u2022 Promotional Page Development: Manage promotional pages and advertorials from start to finish, including: creating concepts, creating\/following timelines, working with creative services to execute concepts and securing editorial and advertiser approvals<\/p>\n<p>\u2022 Idea Generation and Program Development: Work with sales and marketing colleagues to develop integrated opportunities across print, digital, event and retail to maximize advertising revenue<\/p>\n<p>\u2022 Presentation Writing: Work with multiple departments (i.e. strategic research department, creative services and events) to create \/write compelling proposals, presentations, marketing concepts and\/or positioning<\/p>\n<p>\u2022 Client Meetings: Accompany sales reps and\/or marketing management on sales calls to present marketing platforms and client-specific opportunities<\/p>\n<p>\u2022 Category Development: Support the Associate Director, Integrated Marketing in the development of category specific strategies including competitive landscape\/sales opportunities<\/p>\n<p>\u2022 Ongoing: Involvement in key initiatives beyond day-to-day responsibilities as assigned by Associate Integrated Marketing Manager, Associate Director, Integrated Marketing and Director<\/p>\n<p>Qualifications:<br \/>\n\u2022 Bachelor\u2019s degree required, minimum 3-4 years publishing experience, preferably in magazines, media planning or promotions.<br \/>\n\u2022 Ideal candidate must be highly proactive, able to manage a high volume of projects, detail and solution-oriented.<br \/>\n\u2022 Should be a team player, self-starter who is also extremely innovative, creative, professional and resourceful.<\/p>\n<p><\/span><\/span><\/span><\/div>\n<div><span><span style=\"font-family: Arial;\"><span style=\"font-family: 'Lucida Grande', 'Lucida Sans Unicode', Tahoma, Verdana, sans-serif;\"><span><span style=\"font-family: Arial;\">\u2022 Must have experience in proposal writing<\/span><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"> <\/span><\/span><span style=\"font-family: 'Times New Roman';\"><span> <\/span><\/span><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span> <span style=\"font-family: 'Lucida Grande', 'Lucida Sans Unicode', Tahoma, Verdana, sans-serif; line-height: normal; font-size: small;\"><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span> <\/span><\/span><span style=\"font-size: xx-small;\"><span style=\"font-family: Verdana, Helvetica, Arial;\"><span> <\/span><\/span><\/span><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span> <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/div>\n<div><span style=\"line-height: normal; font-size: small;\"><span><span style=\"font-family: Arial;\"><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><br \/>\n<\/span> <span style=\"color: #000080;\">To apply, please use following link:<\/span><br \/>\n<\/span><\/span><span style=\"font-family: Arial;\"><span style=\"color: #000080;\"><span style=\"font-size: x-small;\"><span><br \/>\n<\/span><\/span><\/span><\/span><span style=\"color: #0000ff;\"><span style=\"font-family: 'Times New Roman';\"><span><span style=\"text-decoration: underline;\"><a href=\"http:\/\/jobs.brassring.com\/1033\/ASP\/TG\/cim_home.asp?partnerid=391&amp;siteid=5161&amp;Codes=NXXX,122352BR\">http:\/\/jobs.brassring.com\/1033\/ASP\/TG\/cim_home.asp?partnerid=391&amp;siteid=5161&amp;Codes=NXXX,122352BR<\/a><br \/>\n<\/span><\/span><\/span><\/span><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span><br \/>\n<\/span><\/span><span style=\"color: #000080;\"><span style=\"font-size: x-small;\"><span style=\"font-family: Arial;\"><span><br \/>\n<\/span><\/span><\/span><\/span> <!--EndFragment--><\/p>\n<p><\/span><\/div>\n<p><span style=\"font-family: Arial; font-size: x-small;\"><span> <\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Integrated Marketing Associate will work with the Associate Director, Beauty Marketing and an Associate Integrated Marketing Manager to develop sales, marketing and promotions strategies for the PEOPLE Group including PEOPLE, PEOPLE.com and StyleWatch \u2013collaborating with both the print and online sales for the Beauty category. The position combines creative \u201cbig\u201d idea\/platform creation, partnership development, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1990","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=1990"}],"version-history":[{"count":5,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1990\/revisions"}],"predecessor-version":[{"id":1999,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1990\/revisions\/1999"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=1990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=1990"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=1990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}