{"id":1992,"date":"2011-02-01T17:00:37","date_gmt":"2011-02-01T17:00:37","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=1992"},"modified":"2011-02-01T17:00:37","modified_gmt":"2011-02-01T17:00:37","slug":"manager-integrated-marketing-health-and-healthcom","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/1992","title":{"rendered":"Manager, Integrated Marketing – Health and Health.com"},"content":{"rendered":"

Health is a leading health and wellness franchise reaching an audience or over 19 million readers and users each month. In 2010, Health Magazine celebrated is biggest issue yet in the magazine\u2019s 23 year history and turned in double-digit advertising and newsstand growth. Health.com, a top 5 health information site, has seen explosive growth since its relaunch in 2008 and now reaches over 12 million monthly online users.<\/p>\n

The Health franchise is looking for an Integrated Marketing Manger to help plan, create and execute integrated marketing platforms and initiatives designed to generate advertising revenue for Health Magazine and Health.com on a variety of categories.<\/p>\n

Specific Job functions:
\n\u2022 Answer print, digital and integrated RFPs in the CPG, Home, Auto, Fitness, Tech, and Travel categories
\n\u2022 Manage Health\u2019s Feel Great Fitness marketing program including: day-to-day sponsorship activity and integration, liaising with the editorial team and publicist to ensure fresh, up-to-date content and proper sponsor attribution within print, digital, and social media components
\n\u2022 Manage sponsor integration within the Health Buzz in-book\/online promotional pages that includes gathering creative assets, liaising with tech team and managing client approval process
\n\u2022 Execute added value programs such as sampling and literature distribution, promotional e-blasts, and advertorials.
\n\u2022 Create category overviews and client-ready presentations for both the print and digital properties that include syndicated and proprietary research (MRI, MARS, Audience panel, @Plan and comScore)
\n\u2022 Collaborate with other marketing teams across Time Inc. Lifestyle Group as well as Time Inc. Corporate on cross-property opportunities<\/p>\n

The ideal candidates will possess the following skills and experience:
\n\u2022 4-5 years in media marketing and sales development including 1 year in digital marketing.
\n\u2022 Cross-category knowledge
\n\u2022 Understanding of syndicated and proprietary research (MRI, MMR, AdMeasure, @plan, comScore, Omniture).
\n\u2022 Strong project management and client-communication skills
\n\u2022 Collaborative approach to partnership with the sales and editorial teams.
\n\u2022 Exceptional proposal writing background generating multi-platform, integrated programs.
\n\u2022 Knowledge of various online advertising platforms, creative executions, and ad serving technologies.
\n\u2022 Organization, creativity and ability to communicate clearly with sales staff, team members, advertising clients and vendors.
\n\u2022 Ability to work collaboratively across multiple sites and brands within Time Inc.
\n\u2022 Candidate must be an enthusiastic creative thinker and problem solver who\u2019s passionate about developing unique ideas within the healthy lifestyle category
\n<\/span><\/span>
\n<\/span>
\n<\/span>
\n<\/span>
\nContact Randi Weintraub at randi_weintraub@timeinc.com<\/a><\/span><\/span> for more information.
\n<\/span>
\n<\/span><\/span> <\/span><\/span><\/span><\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"

Health is a leading health and wellness franchise reaching an audience or over 19 million readers and users each month. In 2010, Health Magazine celebrated is biggest issue yet in the magazine\u2019s 23 year history and turned in double-digit advertising and newsstand growth. Health.com, a top 5 health information site, has seen explosive growth since […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1992","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=1992"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1992\/revisions"}],"predecessor-version":[{"id":1993,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/1992\/revisions\/1993"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=1992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=1992"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=1992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}