{"id":2019,"date":"2011-02-15T21:41:39","date_gmt":"2011-02-15T21:41:39","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=2019"},"modified":"2011-02-15T21:41:39","modified_gmt":"2011-02-15T21:41:39","slug":"associate-director-digital-marketing-instyle","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/2019","title":{"rendered":"Associate Director, Digital Marketing – InStyle"},"content":{"rendered":"

Reaching 2.6MM uniques, the InStyle.com visitor comes to the site daily to be
\nready for all the red-carpet moments in her life. InStyle.com features bold-faced names looking
\nand living their best and translates high fashion and celebrity glam into options for her to buy and try. InStyle.com is where last night\u2019s red carpet inspires her, instructs her and motivates her
\nto make it her own today.<\/p>\n

Representing a diverse portfolio of products including InStyle.com, StyleFind.com, InStyle mobile, iPad Applications and social media platforms, the InStyle Digital Marketing Team \u2013 brings these products to life in unique, engaging and custom ways for advertising partners and consumers alike.<\/p>\n

Job Description:
\nThe position manages the InStyle.com digital marketing staff, as well as a project list of his or her own. This includes concept development, proposal writing, execution and post-sale management of custom solutions for the site\u2019s digital advertisers, who span fashion, retail, beauty and lifestyle categories. The position is central in both the day-to-day selling effort and on special initiatives, such as launches and extensions, and reports to the Director of Digital Sales & Marketing.<\/p>\n

Key Responsibilities:
\n\u2022 Manage digital marketing team members in the pre and post-sale implementation of solutions
\n\u2022 Serve as primary liaison with edit, product and legal teams for pre-sale approvals on custom solutions
\n\u2022 Manage marketing solutions for StyleFind.com and be the main marketing contact.
\n\u2022 Work with Marketing Director to develop most compelling audience positioning and sales story for the entire site and specific content areas
\n\u2022 Oversee development and maintenance of marketing collateral and research for key new products, categories and specials
\n\u2022 Capture category needs and proactively identify new digital opportunities that leverage edit, product and external vendor capabilities
\n\u2022 Analyze competitive sites and provide quarterly capability reviews — ad sizes, custom opportunities, new content areas
\n\u2022 Work with integrated marketing to develop programs across the brand
\n\u2022 Work with other Time Inc. titles to develop integrated, cross-brand concepts
\n\u2022 Participate in sales calls and other external meetings
\n\u2022 Oversee development of recaps\/case studies post sale<\/p>\n

Specific Attributes:
\n\u2022 At least 6-8 years of successful digital marketing and sales\/support experience
\n\u2022 Creative and strategic thinker
\n\u2022 Excellent proposal and written communication skills
\n\u2022 Excellent post sale account management skills
\n\u2022 Excellent interpersonal skills; able to navigate matrixed environment
\n\u2022 Strong presentation skills; comfortable presenting to senior advertising partners
\n\u2022 Highly detail-oriented
\n\u2022 Flexible and able to adapt to change within newly evolving group
\n\u2022 Able to juggle and prioritize multiple projects
\n\u2022 Working knowledge and ability to interpret online metrics and research tools (i.e. comScore, @plan, Omniture)
\n\u2022 Strong time management and organizational skills
\n\u2022 Must be proficient in PowerPoint, Word and Excel
\n
\n<\/span>To apply, please use the following link:<\/p>\n

http:\/\/jobs.brassring.com\/1033\/ASP\/TG\/cim_home.asp?partnerid=391&siteid=5161&Codes=NWOM,122519BR<\/a><\/span><\/span><\/span><\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"

Reaching 2.6MM uniques, the InStyle.com visitor comes to the site daily to be ready for all the red-carpet moments in her life. InStyle.com features bold-faced names looking and living their best and translates high fashion and celebrity glam into options for her to buy and try. InStyle.com is where last night\u2019s red carpet inspires her, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2019","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=2019"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2019\/revisions"}],"predecessor-version":[{"id":2020,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2019\/revisions\/2020"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=2019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=2019"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=2019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}