{"id":2059,"date":"2011-03-03T21:53:25","date_gmt":"2011-03-03T21:53:25","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=2059"},"modified":"2011-03-03T22:11:59","modified_gmt":"2011-03-03T22:11:59","slug":"associate-director-integrated-marketing-people","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/2059","title":{"rendered":"Associate Director, Integrated Marketing &#8211; People"},"content":{"rendered":"<p><span style=\"font-family: Arial, 'Lucida Sans Unicode', Tahoma, Verdana, sans-serif;\"> <!--StartFragment--><span style=\"font-family: Arial;\"><span>The Associate Director will develop sales, marketing and promotional strategies for the PEOPLE Group including PEOPLE, PEOPLE.com and StyleWatch \u2013collaborating with both the print and online sales teams for the Entertainment, Fashion and Retail categories. The position combines creative \u201cbig\u201d idea\/platform creation, partnership development, presentation skills as well as strong program execution.<\/span><\/span><\/span><\/p>\n<p>Primary Responsibilities:<\/p>\n<ul>\n<li><span style=\"font-family: Arial;\"><span><strong>Category development<\/strong>: Work with Senior Director on development of category-specific strategies including competitive landscape\/sales opportunities<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial;\"><span><strong>Presentation development and execution<\/strong>: Work with various departments (i.e. strategic research department, creative services and events) to create compelling proposals, presentations, marketing concepts and\/or positioning<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial;\"><span><strong>Industry relationships<\/strong>: Work with the studios, networks and labels on brand and advertiser initiatives<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial;\"><span><strong>Entertainment<\/strong>: Work with major award show organizations (i.e. GRAMMY\/SAG), film festival sponsorships, music and film events<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial;\"><span><strong>Client Meetings<\/strong>: Accompany sales reps on sales calls to present marketing platforms and client-specific opportunities<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial;\"><span><strong>Program Management<\/strong>: Responsible for creating and managing category programs<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial;\"><span>Manage Integrated Marketing Associate<\/span><\/span><\/li>\n<\/ul>\n<p><span><span style=\"font-family: Arial;\"><strong> Qualifications:<\/strong><br \/>\n<\/span><\/span><\/p>\n<ul>\n<li><span><span style=\"font-family: Arial;\">Bachelor\u2019s degree required, minimum 8-9 years marketing experience, preferably in media\/advertising. <\/span><\/span><\/li>\n<li><span><span style=\"font-family: Arial;\">Knowledge of the Entertainment category and relationships preferred<\/span><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"> <\/span><\/span><\/li>\n<li><span><span style=\"font-family: Arial;\">Team player, self-starter who is also extremely innovative, professional and resourceful <\/span><\/span><\/li>\n<li><span><span style=\"font-family: Arial;\">Ideal candidate must be highly proactive and solution-oriented <\/span><\/span><\/li>\n<li><span><span style=\"font-family: Arial;\">Must have strong creative skills and extensive experience in developing compelling integrated marketing programs <\/span><\/span><\/li>\n<li><span><span style=\"font-family: Arial;\">Must be proficient in PowerPoint, Word and Excel<\/span><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><br \/>\n<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000080;\"><span style=\"font-size: x-small;\"><span style=\"font-family: Arial;\"><span><br \/>\n<\/span><\/span><\/span><\/span><span style=\"font-family: Arial;\"><span>Contact Randi Weintraub at <span style=\"color: #0000ff;\"><span style=\"text-decoration: underline;\"><a href=\"randi_weintraub@timeinc.com\">randi_weintraub@timeinc.com<\/a><\/span><\/span> for more information.<br \/>\n<\/span><span style=\"color: #000080;\"><span style=\"font-size: x-small;\"><span> <\/span><\/span><\/span><\/span> <!--EndFragment--><\/p>\n<p><!--EndFragment--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Associate Director will develop sales, marketing and promotional strategies for the PEOPLE Group including PEOPLE, PEOPLE.com and StyleWatch \u2013collaborating with both the print and online sales teams for the Entertainment, Fashion and Retail categories. The position combines creative \u201cbig\u201d idea\/platform creation, partnership development, presentation skills as well as strong program execution. Primary Responsibilities: Category [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2059","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=2059"}],"version-history":[{"count":5,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2059\/revisions"}],"predecessor-version":[{"id":2063,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2059\/revisions\/2063"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=2059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=2059"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=2059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}