{"id":2084,"date":"2011-03-14T00:43:11","date_gmt":"2011-03-14T00:43:11","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=2084"},"modified":"2011-03-14T00:43:11","modified_gmt":"2011-03-14T00:43:11","slug":"audience-development-director-crain%e2%80%99s-new-york-business","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/2084","title":{"rendered":"Audience Development Director: Crain\u2019s New York Business"},"content":{"rendered":"<p><!--StartFragment--><span style=\"font-family: Arial;\"><span><strong>Job Description<br \/>\n<\/strong>For over 25 years, Crain\u2019s New York Business has been the premier source of local business news and information for New York City\u2019s most influential business and political leaders. \u00a0Crain\u2019s New York Business has a unique opportunity for a creative, experienced and strategic Audience Development Director. This position will develop, manage and execute audience development strategies across all business lines including print, digital, data and events to continue growing our audience and develop new audiences. \u00a0As a key member of the publication\u2019s executive team, responsibilities would include:<br \/>\n<\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-family: Arial;\"><span>Developing traffic and \u00a0audience strategies to achieve desired scale and meet traffic and engagement \u00a0goals<\/span><\/span><span><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"> <\/span><\/span><\/li>\n<li><span><span style=\"font-family: Arial;\">Marketing new paid products \u00a0across both vertical &amp; horizontal industries<\/span><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"> <\/span><\/span><\/li>\n<li><span><span style=\"font-family: Arial;\">Continuing to build Gen X\/Y \u00a0audience across all content touch points<\/span><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"> <\/span><\/span><\/li>\n<li><span><span style=\"font-family: Arial;\">Identifying key opportunities \u00a0to maximize subscription, membership and registration generating \u00a0efforts<\/span><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"> <\/span><\/span><\/li>\n<li><span><span style=\"font-family: Arial;\">Developing and executing \u00a0promotional campaigns to further traffic and audience growth<\/span><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"> <\/span><\/span><\/li>\n<li><span><span style=\"font-family: Arial;\">Keeping \u00a0abreast of digital media consumption and usage trends<\/span><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"> <\/span><\/span><\/li>\n<li><span><span style=\"font-family: Arial;\">Understanding and capitalizing \u00a0on audience\u2019s social media behavior <\/span><\/span><\/li>\n<li><span><span style=\"font-family: Arial;\">Developing yearly circulation \u00a0goals, promotion plans and targets in coordination with the publisher <\/span><\/span><\/li>\n<li><span><span style=\"font-family: Arial;\">Developing strategies based \u00a0on evaluation of promo and source analysis <\/span><\/span><\/li>\n<li><span><span style=\"font-family: Arial;\">Developing and managing \u00a0audience development marketing budget <\/span><\/span><\/li>\n<li><span><span style=\"font-family: Arial;\">Developing and executing all \u00a0promotion plan efforts around print and online, including web-based, \u00a0telemarketing, email and direct mail with continual use of analytics \u00a0and testing to maximize revenue<\/span><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"> <\/span><\/span><\/li>\n<li><span><span style=\"font-family: Arial;\">Working \u00a0with design, tech, and product teams to develop effective messaging and \u00a0creative for email, landing pages, and registration flows<\/span><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"> <\/span><\/span><\/li>\n<li><span><span style=\"font-family: Arial;\">Collaborating with marketing, \u00a0online, news and sales on new initiatives<\/span><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"> <\/span><\/span><\/li>\n<li><span><span style=\"font-family: Arial;\">Coordinating ancillary \u00a0Audience Development efforts with editorial, marketing and web departments <\/span><\/span><\/li>\n<li><span><span style=\"font-family: Arial;\">Liaison with corporate \u00a0Audience Development department on back office and fulfillment issues <\/span><\/span><\/li>\n<li><span><span style=\"font-family: Arial;\">Leveraging eCommerce \u00a0opportunities via website, email, social media channel and search\/external \u00a0sources<br \/>\n<\/span><\/span><\/li>\n<\/ul>\n<p><span><span style=\"font-family: Arial;\"><strong><span style=\"text-decoration: underline;\">Job Requirements &amp; Skills<br \/>\n<\/span><\/strong><\/span><\/span><\/p>\n<ul>\n<li><span><span style=\"font-family: Arial;\">Bachelor&#8217;s degree<\/span><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"> <\/span><\/span><\/li>\n<li><span><span style=\"font-family: Arial;\">We are looking for a talented audience development \u00a0professional with at least 5+ years B to B and\/or consumer marketing \u00a0experience. Strong online marketing skills preferred. <\/span><\/span><\/li>\n<li><span><span style=\"font-family: Arial;\">Must have excellent \u00a0organization skills and the ability to prioritize and manage multiple tasks \u00a0efficiently. <\/span><\/span><\/li>\n<li><span><span style=\"font-family: Arial;\">Must be able to comfortably \u00a0and clearly articulate point of view in communications with the publisher and \u00a0publication staff, as well as bring new ideas and initiatives to the \u00a0table.<\/span><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"> <\/span><\/span><\/li>\n<li><span><span style=\"font-family: Arial;\">Understanding of web \u00a0analytics and reporting conventions<\/span><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"> <\/span><\/span><\/li>\n<li><span><span style=\"font-family: Arial;\">Frequent use of social and \u00a0mobile media<\/span><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"> <\/span><\/span><\/li>\n<li><span><span style=\"font-family: Arial;\">Ability to integrate new \u00a0tools available to measure and drive audience \u00a0interaction<\/span><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"> <\/span><\/span><\/li>\n<li><span><span style=\"font-family: Arial;\">Work well \u00a0cross-departmentally<\/span><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"> <\/span><\/span><\/li>\n<li><span><span style=\"font-family: Arial;\">Preferred \u00a0candidate will have a solid understanding of ABC Audit and US Postal Service \u00a0requirements, advanced knowledge of Excel, working knowledge of Access, Google \u00a0Analytics, and other analysis tools<\/span><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"> <\/span><\/span><\/li>\n<li><span><span style=\"font-family: Arial;\">Comfortable \u00a0with establishing rapport with prospective clients\/audience members. Customer \u00a0focus.<br \/>\n<\/span><\/span><\/li>\n<\/ul>\n<p><span><span style=\"font-family: Arial;\">Crain Communications Inc is one of the largest privately-owned business publishers in the US with over 28 different business, trade and consumer publications and websites within North America, Europe and Asia. We offer a competitive salary, a generous benefits package, profit sharing, and a friendly work environment.<\/p>\n<p>To apply for this position, please email us at <span style=\"color: #0000ff;\"><span style=\"text-decoration: underline;\"><a href=\"stexidor@crain.com\">stexidor@crain.com<\/a><\/span><\/span> &lt;<span style=\"color: #0000ff;\"><span style=\"text-decoration: underline;\"><a href=\"mailto:stexidor@crain.com\">mailto:stexidor@crain.com<\/a><\/span><\/span>&gt; \u00a0and put CNYB ADD in the subject line.<\/p>\n<p>We thank you for your interest in Crain Communications and invite you to visit our Web site, www.crain.com &lt;<span style=\"color: #0000ff;\"><span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.crain.com\">http:\/\/www.crain.com<\/a><\/span><\/span>&gt; \u00a0as positions are updated regularly.<\/p>\n<p>Crain Communications is an Equal Opportunity Employer.<br \/>\n<\/span><span style=\"font-family: Consolas, 'Courier New', Courier;\"> <\/span><\/span> <!--EndFragment--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Job Description For over 25 years, Crain\u2019s New York Business has been the premier source of local business news and information for New York City\u2019s most influential business and political leaders. \u00a0Crain\u2019s New York Business has a unique opportunity for a creative, experienced and strategic Audience Development Director. This position will develop, manage and execute [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2084","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=2084"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2084\/revisions"}],"predecessor-version":[{"id":2085,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2084\/revisions\/2085"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=2084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=2084"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=2084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}