{"id":2262,"date":"2011-06-02T20:16:19","date_gmt":"2011-06-02T20:16:19","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=2262"},"modified":"2011-06-02T20:16:19","modified_gmt":"2011-06-02T20:16:19","slug":"director-of-integrated-marketing-entertainment-weekly","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/2262","title":{"rendered":"Director of Integrated Marketing &#8211; Entertainment Weekly"},"content":{"rendered":"<p><!--StartFragment--><span style=\"font-family: Arial;\"><span>Entertainment Weekly is looking for an Integrated Marketing Director to oversee planning, creation, and execution of integrated marketing platforms and initiatives designed to generate advertising revenue.<br \/>\nSpecific responsibilities will include:<br \/>\n\u2022 Work with key advertising categories and develop solution-based programs to grow advertising revenue<br \/>\n\u2022 Manage RFP process; assess and evaluate opportunities; and provide client-ready responses to successfully support the sales team and win the business<br \/>\n\u2022 Conceptualize and write proactive larger-scale, custom integrated presentations and proposals.<br \/>\n\u2022 Attend client sales calls to present integrated marketing concepts.<br \/>\n\u2022 Develop relationships with third party organizations and vendors to enhance arsenal of integrated marketing offerings for the brand.<br \/>\n\u2022 Manage communication of market research trends to sales team and clients. Work with Corporate Research to analysis primary and secondary brand and competitive research.<br \/>\n\u2022 Develop and produce marketing materials to support sales including presentations, proposals, in-magazine advertorials, and promotional materials.<br \/>\n\u2022 Manage and supervise Integrated Marketing Manager<\/p>\n<p>The ideal candidates will possess the following skills and experience:<br \/>\n\u2022 Minimum 8+ year\u2019s experience, preferably in magazine sales\/marketing.<br \/>\nExperience in entertainment category a plus.<br \/>\n\u2022 Strong project management and leadership skills.<br \/>\n\u2022 Extensive understanding in research (syndicated and primary research)<br \/>\n\u2022 Strong motivator with ability to conceptualize unique platforms on his\/her feet.<br \/>\n\u2022 Exceptional proposal writing and presentation skills with extensive background generating multi-platform, integrated programs.<br \/>\n\u2022 Organization, creativity and ability to communicate clearly with sales staff, team members, advertising clients and vendors.<br \/>\n\u2022 Ability to work collaboratively with all brands in the Time Inc Style &amp; Entertainment Group.<br \/>\n\u2022 Candidate must be an enthusiastic creative thinker and team player.<br \/>\n<\/span><\/span><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span><br \/>\n<span style=\"color: #1f497d;\"><br \/>\n<\/span><br \/>\n<\/span><\/span><span style=\"font-family: Arial;\"><span>Contact Randi Weintraub at <span style=\"color: #0000ff;\"><span style=\"text-decoration: underline;\"><a href=\"randi_weintraub@timeinc.com\">randi_weintraub@timeinc.com<\/a><\/span><\/span> for more information.<\/span><\/span> <!--EndFragment--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entertainment Weekly is looking for an Integrated Marketing Director to oversee planning, creation, and execution of integrated marketing platforms and initiatives designed to generate advertising revenue. Specific responsibilities will include: \u2022 Work with key advertising categories and develop solution-based programs to grow advertising revenue \u2022 Manage RFP process; assess and evaluate opportunities; and provide client-ready [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2262","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=2262"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2262\/revisions"}],"predecessor-version":[{"id":2263,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2262\/revisions\/2263"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=2262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=2262"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=2262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}