{"id":2270,"date":"2011-06-13T04:33:51","date_gmt":"2011-06-13T04:33:51","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=2270"},"modified":"2011-06-13T04:33:51","modified_gmt":"2011-06-13T04:33:51","slug":"digital-ad-product-development-manager-hearst-digital-media","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/2270","title":{"rendered":"Digital Ad Product Development Manager, Hearst Digital Media"},"content":{"rendered":"

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Innovative thinker? Digital expert? Hearst Digital Media is looking for a dynamic, creative professional to join our superstar sales and marketing team. This is an opportunity to develop and define the products we sell and implement, and to join a passionate team in taking our business to the next level.<\/span><\/p>\n

The Digital Ad Product Development manager will:<\/span><\/p>\n

<\/span>Job Description:<\/span><\/span><\/p>\n

    \n
  • Identify new advertising products:<\/span><\/strong> Identify Hearst needs and working with vendors to implement\u2014or create\u2014new solutions that meet advertising\/marketing needs<\/span><\/li>\n
  • Implement new advertising products:<\/span><\/strong> Work with the vendor, marketing, advertising, production, editorial to make sure products are vetted, tested, and will perform<\/span><\/li>\n
  • Manage existing vendor relationships<\/span><\/strong>: Oversee pricing and legal review; update team regarding technology and staffing updates; field questions; report on best practices and case studies<\/span><\/li>\n
  • Know the marketplace: <\/span><\/strong>know what new technology is being implemented on competitor sites; know about new vendors and technology before the competition<\/span><\/li>\n
  • Create and maintain advertising product guidelines: <\/span><\/strong>Create a detailed and easy-to-follow set of requirements that explain how advertising products are implemented (who to work with, assets required, FAQs)<\/span><\/li>\n
  • Manage marketing requirements for editorial products: <\/span><\/strong>Take a seat at the table during site redesigns, and tool builds to determine how adverting\/marketing can leverage the platform<\/span><\/li>\n
  • Know what works: <\/span><\/strong>Establish\u00a0product performance\u00a0metrics\u00a0and success benchmarks for each metric<\/span><\/li>\n
  • Demonstrate new opportunities<\/span><\/strong>: Perform product demos to internal team & customers<\/span><\/li>\n
  • Be the go-to expert: <\/span><\/strong>Establish role cross-functionally as go-to resource for all new and existing ad products (e.g.\u00a0what, where, how, how much, how often, etc)<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
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Required Skills: <\/span><\/p>\n

    \n
  • 4-6 years experience in the digital space (client, agency, media publisher)<\/span><\/li>\n
  • Bachelor\u2019s Degree<\/span><\/li>\n
  • Product or project management experience, responsible for the oversight and implementation of new products or projects<\/span><\/li>\n
  • Entrepreneurial drive and total accountability<\/span><\/li>\n
  • Digital media and technology whiz<\/span><\/li>\n
  • Superior organization and communication<\/span><\/li>\n<\/ul>\n
    Please send resumes to:\u00a0ntopiel@hearst.com<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Innovative thinker? Digital expert? Hearst Digital Media is looking for a dynamic, creative professional to join our superstar sales and marketing team. This is an opportunity to develop and define the products we sell and implement, and to join a passionate team in taking our business to the next level. The Digital Ad Product Development […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2270","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=2270"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2270\/revisions"}],"predecessor-version":[{"id":2271,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2270\/revisions\/2271"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=2270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=2270"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=2270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}