{"id":2279,"date":"2011-06-13T21:29:37","date_gmt":"2011-06-13T21:29:37","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=2279"},"modified":"2011-06-13T21:29:37","modified_gmt":"2011-06-13T21:29:37","slug":"purewow-digital-marketingsubscriber-acquisition-manager","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/2279","title":{"rendered":"PureWow Digital Marketing\/Subscriber Acquisition Manager"},"content":{"rendered":"<p><!--StartFragment--><\/p>\n<p class=\"MsoNormal\"><span>PureWow is a free daily lifestyle email publication for sophisticated, influential women backed by the Pilot Group who developed successful email publications including: Daily Candy, Thrillist and Tasting Table.<\/span><\/p>\n<p class=\"MsoNormal\"><span>We are seeking a Digital Marketing\/Subscriber Acquisition Manager with a strong understanding of the digital marketing world, a hunger to succeed in a growing start-up environment, and superior analytical skills, we want to hear from you.<\/span><\/p>\n<p class=\"MsoNormal\"><span> <\/span><\/p>\n<p class=\"MsoNormal\"><span>Primary Responsibilities Include: <\/span><\/p>\n<p class=\"MsoNormal\"><span> <\/span><\/p>\n<p class=\"MsoNormal\"><span><span> <\/span>&#8211; Creation, development and management of the Subscriber Acquisition Program including:<\/span><\/p>\n<p class=\"MsoNormal\"><span><span> <\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span><span> <\/span>* Sourcing, engaging and executing Marketing Partnerships<\/span><\/p>\n<p class=\"MsoNormal\"><span><span> <\/span>* Creation of partnership and campaign ads<\/span><\/p>\n<p class=\"MsoNormal\"><span><span> <\/span>* Sourcing, engaging and executing Paid Partnerships<\/span><\/p>\n<p class=\"MsoNormal\"><span><span> <\/span>* Sourcing, engaging and executing Sweepstakes Promotions<span> <\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span><span> <\/span>* Creation and management of Facebook Ads and Google Adwords campaigns<\/span><\/p>\n<p class=\"MsoNormal\"><span><span> <\/span>* Creation and execution of all Subscriber Acquisition Promotions<\/span><\/p>\n<p class=\"MsoNormal\"><span> <\/span><\/p>\n<p class=\"MsoNormal\"><span>Acquisition * Retention * Email Marketing *<span> <\/span>Promotions * Interactive Marketing * Forecasting * Partner Development * Customer Engagement * Relationship Management * Social Media<\/span><\/p>\n<p class=\"MsoNormal\"><span> <\/span><\/p>\n<p class=\"MsoNormal\"><span><span> <\/span>&#8211; Maintaining and updating the Subscription Growth Plan for each edition<\/span><\/p>\n<p class=\"MsoNormal\"><span> <\/span><\/p>\n<p class=\"MsoNormal\"><span><span> <\/span>&#8211; Analyzing subscriber engagement data<\/span><\/p>\n<p class=\"MsoNormal\"><span><span> <\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span><span> <\/span>&#8211; Management of the Subscriber Acquisition Reporting Structure<\/span><\/p>\n<p class=\"MsoNormal\"><span> <\/span><\/p>\n<p class=\"MsoNormal\"><span>To be clear, this is not primarily a social media position, it is however primarily a subscriber acquisition role.<\/span><\/p>\n<p class=\"MsoNormal\"><span> <\/span><\/p>\n<p class=\"MsoNormal\"><span>The ideal candidate will have:<\/span><\/p>\n<p class=\"MsoNormal\"><span> <\/span><\/p>\n<p class=\"MsoNormal\"><span>\u2022<span> <\/span>BA\/BS degree or equivalent<\/span><\/p>\n<p class=\"MsoNormal\"><span>\u2022<span> <\/span>Minimum of 3 years digital marketing experience<\/span><\/p>\n<p class=\"MsoNormal\"><span>\u2022<span> <\/span>Great with computers (Mac experience preferred), including word processing (Google Docs and\/or Word), spreadsheets (Google Docs and\/or Excel), and general internet savvy<\/span><\/p>\n<p class=\"MsoNormal\"><span>\u2022<span> <\/span>Strong communication skills<\/span><\/p>\n<p class=\"MsoNormal\"><span> <\/span><\/p>\n<p class=\"MsoNormal\"><span> <\/span><\/p>\n<p class=\"MsoNormal\"><span>Location: New York City<\/span><\/p>\n<p class=\"MsoNormal\"><span> <\/span><\/p>\n<p class=\"MsoNormal\"><span>Compensation: Competitive salary; benefits<\/span><\/p>\n<p class=\"MsoNormal\"><span> <\/span><\/p>\n<p class=\"MsoNormal\"><span>If you are interested in successfully growing with a fun, dynamic, and creative team in an environment with a lot of upside potential, please send your r\u00e9sum\u00e9 in an email to <\/span><span>courtney@purewow.com<\/span><span> with &#8220;Marketing\/Subscriber Acquisition Manager&#8221; in the subject line. <\/span><\/p>\n<p><!--EndFragment--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PureWow is a free daily lifestyle email publication for sophisticated, influential women backed by the Pilot Group who developed successful email publications including: Daily Candy, Thrillist and Tasting Table. We are seeking a Digital Marketing\/Subscriber Acquisition Manager with a strong understanding of the digital marketing world, a hunger to succeed in a growing start-up environment, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2279","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=2279"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2279\/revisions"}],"predecessor-version":[{"id":2280,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2279\/revisions\/2280"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=2279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=2279"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=2279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}