{"id":2350,"date":"2011-07-26T06:21:48","date_gmt":"2011-07-26T06:21:48","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=2350"},"modified":"2011-07-26T06:21:48","modified_gmt":"2011-07-26T06:21:48","slug":"manager-strategic-insights-mslo","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/2350","title":{"rendered":"Manager, Strategic Insights – MSLO"},"content":{"rendered":"

Principal Duties and Responsibilities
\n<\/strong><\/span>
\n<\/span><\/span>\u2022 \u00a0Develop, write, deploy and recap surveys deployed to MSLO panel members to gain insights on ad
\neffectiveness, MSLO media property usage, consumer trends, panel recruitment, etc. <\/span><\/span><\/p>\n

<\/span>\u2022 \u00a0Manage the branding, recruitment and retention of the MSLO reader, user and viewer panels <\/span><\/p>\n

\u2022 \u00a0Search for and comb through large amounts of consumer insight data in the development of insight-<\/span><\/p>\n

based sales pitches category\/content 101\u2019s and category expertise <\/span><\/span><\/p>\n

\u2022 \u00a0Develop strategic, research-based sales pitches using survey results, consumer insights and
\nsyndicated research <\/span><\/span><\/p>\n

\u2022 \u00a0Work with Sales, Sales Development & Platform Specialists on client-facing and brand\/category-
\nspecific research initiatives<\/span><\/span><\/p>\n

\u2022 \u00a0Update MSLO research data with external sources (e.g., media listings) and internal sources (e.g.,
\nintranet organization and sales collateral)<\/span><\/span><\/p>\n


\nQualifications
\n<\/span>\u2022 \u00a0Undergraduate degree required
\n\u2022 \u00a02+ years of media research experience at either a media research company, publisher or ad agency \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2022 \u00a0Experience writing surveys, use of skip-logic, uploading questions into survey software (such as
\nZoomerang) as well as an understanding of various deployment strategies \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2022 \u00a0Very comfortable with online searches for information, data, trends, etc. <\/span><\/span><\/p>\n

\u2022 \u00a0The ability to comb through survey results and large amounts of consumer insight data in the
\ndevelopment of survey recaps and insight-based sales pitches <\/span><\/span><\/p>\n

\u2022 Excellent oral and written communication skills in order to interact with internal contacts at all levels as
\nwell as to develop communications with MSLO media fans and panel members; must be a strong
\nwriter who understands the nuances of grammar <\/span><\/span><\/p>\n

\u2022 \u00a0Must be someone who is outgoing and assertive, can take complete ownership of his\/her role on a
\nproject while being highly organized, detail-oriented and self-motivated <\/span><\/span><\/p>\n

\u2022 This position is in a fast-paced, multi- platform\/multi-brand environment and requires someone who
\ncan manage\/prioritize multiple assignments, take complete ownership of assigned projects and be
\nself-motivated <\/span><\/span><\/p>\n

<\/span> \u2022 An understanding of the uses of syndicated research is preferred <\/span><\/p>\n

Send resumes to: <\/span><\/span>jroth@marthastewart.com<\/a><\/span><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Principal Duties and Responsibilities \u2022 \u00a0Develop, write, deploy and recap surveys deployed to MSLO panel members to gain insights on ad effectiveness, MSLO media property usage, consumer trends, panel recruitment, etc. \u2022 \u00a0Manage the branding, recruitment and retention of the MSLO reader, user and viewer panels \u2022 \u00a0Search for and comb through large amounts of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2350","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=2350"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2350\/revisions"}],"predecessor-version":[{"id":2351,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2350\/revisions\/2351"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=2350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=2350"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=2350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}