<\/p>\n
Integrated Marketing Manager<\/span> <\/span><\/p>\n Primary Responsibilities<\/span><\/p>\n Execute advertising category and project-specific initiatives, including but not limited to: advertorials, consumer events, merchandising, promotional programs, online and social media efforts for EBONY and JET.<\/span><\/p>\n <\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Develop effective and creative ways to execute programs for specific categories and advertising accounts<\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Works closely with the Detroit and Atlanta sales team to develop fully integrated marketing programs<\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Interpret syndicated and qualitative research and apply consumer insights to proposals and presentations (MRI, Mars, Halls, Starch, NetRatings, GoogleWorks, JD Power, etc.) <\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Category development and execution\u2013 develop specific strategies for key advertising categories<\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Excellent marketing proposal writing skills<\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Recommend creative integrated ideas that leverages EBONY\u2019s and JET\u2019s core strengths and meet clients\u2019 objectives and goals<\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Ensure marketing programs are within designated budgets and are aligned with the client\u2019s goals<\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Attend client sales meetings and presentations as needed<\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Strong presenter of materials and information<\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Able to give clear direction to a creative team and provide succinct feedback<\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Assists sales staff in identifying appropriate client merchandising opportunities <\/span><\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Research competitor programs and events<\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Seek prospective new marketing program opportunities nationwide<\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Generate leads for partnerships and develop new business relationships<\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Highly organized and detailed-oriented<\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Position reports to the Integrated Marketing Director<\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Has no supervisory responsibilities<\/span><\/p>\n <\/span><\/p>\n Ideal Candidate Qualifications<\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Ideal candidate has 5-7 years of advertising or marketing experience<\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Must have a minimum of 5 years experience in at least two of four integrated skills<\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Print <\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Digital <\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Mobile or Social Media <\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Promotions, Events, Sponsorships<\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Worked at a major media company, advertising agency or held a marketing role at a company in a fast paced work environment <\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Must be inquisitive and posses a problem-solving, can do spirit<\/span><\/p>\n <\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Proficiency in Microsoft Word, Excel and PowerPoint <\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Extremely proactive<\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Must have worked at a multicultural title, worked on a multicultural marketing assignment or demonstrates a great passion for Johnson Publishing Company brands <\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Team oriented, high energy and enthusiastic contributor with respect for corporate DNA<\/span><\/p>\n
\n(Position is based in the JPC Chicago Office)<\/span><\/p>\n