{"id":2374,"date":"2011-08-11T18:16:05","date_gmt":"2011-08-11T18:16:05","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=2374"},"modified":"2011-08-11T18:16:05","modified_gmt":"2011-08-11T18:16:05","slug":"essence-executive-director-marketing","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/2374","title":{"rendered":"Essence Executive Director, Marketing"},"content":{"rendered":"

Essence<\/strong>, the definitive voice of today\u2019s dynamic African American woman with over 7.1 million readers monthly, is seeking an experienced Executive Director, Marketing.<\/p>\n

The Executive Director will manage a team that collaborates with both the print and online sales teams to develop research, best-of-class presentations, \u201cbig\u201d idea and platform generation and program execution.<\/p>\n

Primary Responsibilities:
\n<\/strong>\u2022 Manage, Train & Build the Integrated marketing team to ensure their productivity and development within the department and within Essence.<\/p>\n

\u2022 Big Idea Generation: Collaborate with sales and marketing team to develop and sell \u201cbig idea\u201d integrated opportunities including but not limited to print, digital, event (EMF) and retail.<\/p>\n

\u2022 Program Development & Management: Develop new events, programs, retail extensions and marketing initiatives commensurate with assigned categories and platforms and oversee their management, execution and fulfillment.<\/p>\n

\u2022 [Category Development: Develop category-specific (CPG, Pharma, Automotive, Beauty) strategies including marketing programs, competitive landscape and industry trends\/category updates.<\/p>\n

\u2022 Presentation Development and Execution: Create\/write compelling proposals, presentations, marketing concepts and\/or brand positioning presentations both at Essence and across the Style and Entertainment group (for corporate (i.e. \u2013 cross brand) programs).<\/p>\n

\u2022 Client Meetings: Attend big idea sales calls to present marketing platforms and client-specific opportunities.<\/p>\n

\u2022 Project Management: Responsible for the overall management and daily workflow process of team\u2019s projects<\/p>\n

\u2022 Program Management: Responsible for managing all aspects of assigned category and custom marketing programs from conception through implementation and\/or fulfillment.<\/p>\n

Qualifications:
\n<\/strong>\u2022 Bachelor\u2019s degree required, minimum 10-12 years marketing experience, preferably in media\/advertising. Some digital experience, either at a website or through an integrated marketing role at a magazine or agency, is required<\/p>\n

\u2022 Proven management experience and interest in developing and fostering growth\u2013 must have the ability to both challenge and motivate the staff<\/p>\n

\u2022 Extensive experience in creating and developing compelling integrated marketing programs and platforms<\/p>\n

\u2022 Innovation, professionalism and resourcefulness – highly organized and a desire for excellence<\/p>\n

\u2022 Must be a creative thinker and extremely<\/em> solutions-driven<\/p>\n

\u2022 Team player and partner to marketing & sales colleagues and management team<\/p>\n

\u2022 The Executive Director must possess a passion for the publishing and entertainment industries as well as the overall Essence brand and effectively translate that passion and energy to their team as well as their overall day to day business practices<\/p>\n

\u2022 Knowledge of advertising sales, magazine marketing, digital media and related research (MRI, Media Metrix, Nielson NetRatings, @Plan, PIB, ABC, etc.)<\/p>\n

Please send all resumes to geri_dembicer@timeinc.com<\/a><\/span><\/span><\/span><\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"

Essence, the definitive voice of today\u2019s dynamic African American woman with over 7.1 million readers monthly, is seeking an experienced Executive Director, Marketing. The Executive Director will manage a team that collaborates with both the print and online sales teams to develop research, best-of-class presentations, \u201cbig\u201d idea and platform generation and program execution. Primary Responsibilities: […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2374","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=2374"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2374\/revisions"}],"predecessor-version":[{"id":2375,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2374\/revisions\/2375"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=2374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=2374"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=2374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}