{"id":2392,"date":"2011-08-23T14:33:16","date_gmt":"2011-08-23T14:33:16","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=2392"},"modified":"2011-08-23T14:33:16","modified_gmt":"2011-08-23T14:33:16","slug":"maternity-fill-in-marketingbusiness-insights-cooking-light","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/2392","title":{"rendered":"Maternity Fill-in: Marketing\/Business Insights &#8211; Cooking Light"},"content":{"rendered":"<p><!--StartFragment--><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span>The position combines creative thinking, organizational and analytical skills as well as the ability to work closely with many internal groups.<\/p>\n<p>Responsibilities:<br \/>\n\u2022 Strategize with sales and marketing teams to develop category and brand presentations to garner incremental and new business<br \/>\n\u2022 Work closely with digital counterpart to craft\/fine tune the Cooking Light brand story based on syndicated and proprietary research findings<br \/>\n\u2022 Analyze and release MRI, MMR, and Admeasure data when released to sales and marketing teams in a concise manner along with talking points, sales materials and advertiser results<br \/>\n\u2022 Respond to research requests from the sales and marketing teams for RFP\u2019s and presentations, including syndicated runs and marketplace &amp; industry information<br \/>\n\u2022 Primary contact for reader panel team for the brand, direct research efforts, and package results for sales team<br \/>\n\u2022 Responsible for monitoring advertising and category trends relevant to the brand and advertisers and presenting them to the sales and marketing team<br \/>\n\u2022 Work closely with Associate Publisher on the development of any needed sales collateral and brand positioning tools including, but not limited to proprietary research and packaging, media kit sheets, sell sheets, etc.<br \/>\n\u2022 Brainstorm with the Integrated Marketing team on custom marketing solutions and develop supporting research\/industry insights to strengthen the idea<\/p>\n<p>Qualifications:<br \/>\n\u2022 Bachelor\u2019s degree and 5 &#8211; 7 years marketing experience, preferably in media\/advertising<br \/>\n\u2022 Candidate must be an enthusiastic creative thinker and team player with a solid knowledge of marketing, print research and the media business with a concentration on women\u2019s business<br \/>\n\u2022 Must be resourceful, proactive, detail-oriented and able to thrive in a fast-paced environment<br \/>\n\u2022 Strong written, verbal and organizational skills<br \/>\n\u2022 Computer skills including PowerPoint, Word and Excel<\/p>\n<p>Please email <span style=\"color: #0000ff;\"><span style=\"text-decoration: underline;\"><a href=\"randi_weintraub@timeinc.com\">randi_weintraub@timeinc.com<\/a><\/span><\/span> to apply<\/span><\/span> <!--EndFragment--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The position combines creative thinking, organizational and analytical skills as well as the ability to work closely with many internal groups. Responsibilities: \u2022 Strategize with sales and marketing teams to develop category and brand presentations to garner incremental and new business \u2022 Work closely with digital counterpart to craft\/fine tune the Cooking Light brand story [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2392","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=2392"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2392\/revisions"}],"predecessor-version":[{"id":2393,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2392\/revisions\/2393"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=2392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=2392"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=2392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}