{"id":2402,"date":"2011-08-25T20:12:19","date_gmt":"2011-08-25T20:12:19","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=2402"},"modified":"2011-08-25T20:12:19","modified_gmt":"2011-08-25T20:12:19","slug":"senior-associate-integrated-marketing-%e2%80%93-people","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/2402","title":{"rendered":"Senior Associate, Integrated Marketing \u2013 People"},"content":{"rendered":"

Time Inc., a Time Warner company, is a world class print and digital content company, investing in the future and engaging more than 138 million consumers monthly; whenever, however, and wherever they are. With 22 magazines and 26 web sites in the U.S., it is the countrys largest magazine media company. Each month, one out of every two American adults reads a Time Inc. magazine, and one out of every five who are online visits a company web site (more than 50 million monthly unique visitors). Time Inc.s popular brands and successful franchises extend to online, mobile and digital reading devices, television, events and branded products.
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\nRole Description: The Senior Associate, Integrated Marketing plays an integral role in developing the sales, marketing and promotions strategies for the PEOPLE Group including PEOPLE, PEOPLE.com and Style Watch. The Senior Associate will collaborate with both the print and online sales for select advertising categories. The position combines creative \u201cbig\u201d idea\/platform creation, partnership development, presentation skills as well as strong program execution.<\/p>\n

Primary Responsibilities:
\n\u2022 Idea Generation and Program Development: Work with sales and marketing colleagues to develop integrated opportunities across print, digital, event and retail to maximize advertising revenue<\/p>\n

\u2022 Presentation Writing: Work with multiple departments (i.e. strategic research department, creative services and events) to create \/write compelling proposals, presentations, marketing concepts and\/or positioning<\/p>\n

\u2022 Project Management: Responsible for managing the daily workflow process including the prioritizing of presentations, proposals, program and recap materials<\/p>\n

\u2022 Program Execution: Manage specific brand marketing programs and custom opportunities for key clients including sweepstakes, retail promotions, special events,<\/p>\n

\u2022 Client Meetings: Accompany sales reps and\/or marketing management on sales calls to present marketing platforms and client-specific opportunities<\/p>\n

\u2022 Category Development: Support the Integrated Marketing Manager in the development of category specific strategies including competitive landscape\/sales opportunities<\/p>\n

\u2022 Ongoing: Involvement in key initiatives beyond day-to-day responsibilities as assigned by Integrated Marketing Manager and Director.<\/p>\n

Qualifications:
\n\u2022 Bachelor\u2019s degree required, minimum 4-5 years publishing experience, preferably in magazines, media planning or promotions.
\n\u2022 Should be a team player, self-starter who is also extremely innovative, creative, professional and resourceful.
\n\u2022 Ideal candidate must be highly proactive, detail and solution-oriented.
\n\u2022 Must have experience in proposal writing<\/p>\n

Please apply using the following link:<\/p>\n

http:\/\/www.timewarner.com\/corp\/careers\/jobtools_us\/search_tp.html?partnerid=391&siteid=5161&codes=NWOM,126592BR<\/a>
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\n<\/span><\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"

Time Inc., a Time Warner company, is a world class print and digital content company, investing in the future and engaging more than 138 million consumers monthly; whenever, however, and wherever they are. With 22 magazines and 26 web sites in the U.S., it is the countrys largest magazine media company. Each month, one out […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2402","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=2402"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2402\/revisions"}],"predecessor-version":[{"id":2403,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2402\/revisions\/2403"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=2402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=2402"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=2402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}