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Rodale is seeking a Senior \u00a0Marketing Manager to work in our New York-based Marketing Department for \u00a0Women’s Health. The overall goal of this individual is to write merchandising \u00a0proposals and marketing presentations that will help attract, maintain and \u00a0increase both print and digital advertising business across a variety of \u00a0categories.<\/p>\n
Responsibilities include:<\/p>\n
\u00b7 Develop client \u00a0specific concepts and programs to drive incremental print, digital and\/or \u00a0sponsorship revenue \u00b7 Write merchandising proposals, marketing presentations \u00a0and sales materials for category specific clients \u00b7 Act as partner with sales \u00a0reps to develop sales strategy and drive category growth \u00b7 Participate in \u00a0brainstorming sessions with sales and account management teams to answer RFP\u2019s \u00a0\u00b7 Meet with clients as needed to present proposals and\/or discuss added-value \u00a0and marketing concepts and requirements \u00b7 Spearhead the execution of all \u00a0aspects of individual client programs (e.g. digital extensions, events, \u00a0sponsorships, mailing, samplings, etc.) \u00b7 Maintain a big-picture outlook to \u00a0help create and sell multi-advertiser and platform programs within assigned \u00a0categories \u00b7 Prepare program summaries upon completion of executed activities \u00a0\u00b7 Work within established budget guidelines and manage costs for all projects \u00a0\u00b7 Manage production schedules for projects and produce excellent work within a \u00a0deadline-oriented department<\/p>\n
Requirements \u00b7 College degree (required) \u00a0\u00b7 4-5 years integrated industry or related experience \u00b7 Proven ability to \u00a0identify, develop, sell and execute results-oriented programs \u00b7 Close \u00a0attention to detail and ability to manage multiple projects and priorities in \u00a0a high-volume, fast-paced work environment \u00b7 High energy with strong written \u00a0and verbal communication skills \u00b7 Polished presentation skills \u00b7 Awareness of \u00a0current culture as it relates to the brands and relevant promotional \u00a0opportunities \u00b7 Ability to work independently and within a team setting \u00b7 \u00a0Excellent working knowledge of Excel, Word and PowerPoint and the Internet<\/p>\n
We are proud to be an EEO\/AA employer M\/F\/D\/V. <\/span><\/span><\/p><\/blockquote>\n
Sens resumes to:<\/p><\/blockquote>\n
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