{"id":2610,"date":"2012-01-06T18:24:59","date_gmt":"2012-01-06T18:24:59","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=2610"},"modified":"2012-01-06T18:24:59","modified_gmt":"2012-01-06T18:24:59","slug":"sales-development-manager-%e2%80%93-essencecom","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/2610","title":{"rendered":"Sales Development Manager \u2013 Essence.com"},"content":{"rendered":"

The Digital Marketing Manager will be a key resource in all sales development efforts for growing Essence.com. The role will be responsible for development and execution of all custom digital programs and digital components of integrated marketing programs. \u00a0This can range from definition of program, development of sales materials, assisting in pricing, execution of program and wrap-up analysis of program success metrics. Overall we are looking for someone who is a self-starter, who can think creatively and strategically, works well in an entrepreneurial environment and has very strong presentation, analytical and interpersonal skills. \u00a0In addition, an understanding of niche markets and working with non-endemic categories is key.<\/p>\n

Specific Responsibilities:
\nDigital Marketing
\n\u2022 Work with Integrated Marketing team and Sales Lead to develop custom marketing programs
\n\u2022 Partner with Sales & Marketing VP, Digital \u00a0Sales Director and Essence.com General Manager to grow overall online ad sales
\n\u2022 Provide support for ad hoc online special projects
\nCreative Management
\n\u2022 Collaborate with Ad Sales and Marketing teams to develop compelling on-line sales proposals and presentation templates for clients
\n\u2022 Create online ad sales materials and collateral. Request research data where necessary
\n\u2022 Develop creative solutions for clients that are realistic to execute<\/p>\n

\u2022 Develop and oversee production of rich media, contests and sweepstakes, and other non-standard advertising programs for clients. Be able to bid these projects out to external vendors for both creative and\/or production
\n\u2022 Create campaign recaps of traffic performance and work with sales planners as needed
\nAnalyze online metrics such as Omniture, Comscore, Nielsen
\n\u2022 Be the key point person for sales team on online metrics. Have a firm handle on the current competitive landscape including traffic, demographics, research and sales opportunities.<\/p>\n

Specific Attributes:
\n\u2022 Candidates must have 2-3 years of successful digital marketing and\/or integrated marketing experience (with digital focus) at an online website. Experience with 1- a magazine or other media content site and 2- the selling of cross-platform programs required.
\n\u2022 Must have strong creative skills in developing compelling programs for marketers.
\n\u2022 Must be flexible to working in a fast paced environment and adapt to changing needs of the business
\n\u2022 Must have excellent communications and interpersonal skills, and be an enthusiastic team player in order to successfully coordinate sales efforts across multiple divisions including site editorial, sales staffs, marketing staff, TII Ad Operations & Finance
\n\u2022 A solid grasp of online inventory management and ad serving processes.
\n\u2022 Must possess a working knowledge of online metrics and research tools used in the marketplace (i.e. MediaMetrix, Nielsen NetRatings and @Plan, Omniture). Quantitative skills for analysis and tracking of this data also required.
\n\u2022 Comprehensive knowledge of various online advertising platforms and creative executions, and with current online ad serving technologies and creative executions.
\n\u2022 Strong time management and organizational skills.
\n\u2022 Must be proficient in PowerPoint, Word and Excel, Atlas, MediaVisor, DFP and Omniture.
\nTo apply, please send all resumes to <\/span>rohanna_thomas@timeinc.com<\/a>
\n<\/span><\/span><\/span><\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"

The Digital Marketing Manager will be a key resource in all sales development efforts for growing Essence.com. The role will be responsible for development and execution of all custom digital programs and digital components of integrated marketing programs. \u00a0This can range from definition of program, development of sales materials, assisting in pricing, execution of program […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2610","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=2610"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2610\/revisions"}],"predecessor-version":[{"id":2611,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2610\/revisions\/2611"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=2610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=2610"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=2610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}