{"id":2653,"date":"2012-01-19T15:29:11","date_gmt":"2012-01-19T15:29:11","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=2653"},"modified":"2012-01-19T15:29:11","modified_gmt":"2012-01-19T15:29:11","slug":"integrated-marketing-manager-cooking-light","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/2653","title":{"rendered":"Integrated Marketing Manager &#8211; Cooking Light"},"content":{"rendered":"<p><!--StartFragment--><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span>Based on category assignments, the integrated marketing manager will collaborate with the print and online sales teams and will play an integral role in developing marketing strategies, promotions and programs for the Cooking Light brand. The position combines creative \u201cbig\u201d idea\/platform creation, partnership development, presentation skills and program execution to leverage the Cooking Light brand as a vital media partner. The Integrated Marketing Manager must be an enthusiastic creative thinker and team player who is resourceful, detail-oriented and able to thrive in a fast-paced environment.<\/p>\n<p>Responsibilities:<br \/>\n\u2013 Integrated idea generation and program development: Develop integrated opportunities including print, digital, event, retail and more to maximize advertising partnerships and demonstrate ROI<\/p>\n<p>\u2013 Category development: Support the Integrated Marketing Director in the development of category-specific strategies including competitive landscape\/sales opportunities<\/p>\n<p>\u2013 Presentation development and execution: Work with various departments (i.e. business insights, creative services and sales) to create compelling proposals, presentations, marketing concepts and\/or positioning<\/p>\n<p>\u2013 Client Meetings: Accompany sales reps and\/or marketing management on sales calls to present marketing platforms and client-specific opportunities<\/p>\n<p>\u2013 Project management: Responsible for managing the daily workflow process including the prioritizing of presentations and follow-up on all materials delivered to sales partners<\/p>\n<p>\u2013 Program Management: Accountable for managing all aspects of custom marketing programs from conception through implementation and\/or fulfillment<\/p>\n<p>Qualifications:<br \/>\nThe ideal candidate will be a proactive, smart, strategic, flexible, organized, creative partner who has:<br \/>\n\u2013 Strong program development and management skills including a collaborative approach to partnering with team members, advertising clients and vendors<\/p>\n<p>\u2013 Exceptional proposal writing and presentation skills with a background generating multi-platform, integrated programs<\/p>\n<p>\u2013 A bachelors degree with a minimum of 5 years marketing experience, preferably in magazine sales\/marketing including a minimum of 2 years digital media marketing experience (experience in epicurean category a plus)<\/p>\n<p>\u2013 The ability to Travel<br \/>\n<\/span><span style=\"font-size: xx-small;\"><span><br \/>\n<\/span><\/span><span>To apply, please send all resumes to<span style=\"color: #1f497d;\"> <\/span><span style=\"color: #0000ff;\"><span style=\"text-decoration: underline;\"><a href=\"randi_weintraub@timeinc.com\">randi_weintraub@timeinc.com<\/a><\/span><\/span><\/span><\/span> <!--EndFragment--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Based on category assignments, the integrated marketing manager will collaborate with the print and online sales teams and will play an integral role in developing marketing strategies, promotions and programs for the Cooking Light brand. The position combines creative \u201cbig\u201d idea\/platform creation, partnership development, presentation skills and program execution to leverage the Cooking Light brand [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2653","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=2653"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2653\/revisions"}],"predecessor-version":[{"id":2654,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2653\/revisions\/2654"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=2653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=2653"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=2653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}