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UrbanDaddy is a cutting edge, award-winning digital media brand. Our discerning city editors serve up engaging insider nightlife, dining and style content each day to national and local markets via multiple platforms \u2013 email, mobile and online \u2013 all merged with directly actionable e-commerce opportunities.<\/span><\/p>\n <\/span><\/p>\n Organized, analytical, and business minded with the creative aptitude to execute social media strategies that resonate with UrbanDaddy\u2019s brand and business positioning, the Social Media Manager will be tasked with engaging both consumer and business audiences.<\/span><\/p>\n <\/span><\/p>\n An integral part of UrbanDaddy\u2019s growing Communications Department, the Social Media Manager will collaborate with our editorial, sales and technical teams to devise and execute social media strategies to promote our editorial content. Additionally, the Social Media Manager will work with the Communications Director to execute strategies designed to achieve business-focused communications strategies via digital channels.<\/span><\/p>\n <\/span><\/p>\n Responsibilities:<\/span><\/strong><\/p>\n <\/span><\/strong><\/p>\n Platform Management<\/span><\/strong> <\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Execute social media engagement with a deep understanding of the UrbanDaddy brand voice, as well as the company\u2019s overall business objectives<\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Manage social media campaigns and day-today activities. Duties include publishing editorial content across platforms, running social promotions, online advocacy, blogger relations, etc <\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Manage presence in social networking sites including Facebook, Twitter and other community sites, and seeding content into social applications on a daily basis<\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Develop a social media monitoring and response protocol <\/span>– <\/span>including escalation, referral to customer service, PR dept, security, etc<\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Regularly monitor, measure and report on social media programs as well as analyzing effectiveness and creating recommendations to improve performance and engagement with all business departments<\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Create and track goal benchmarks<\/span><\/p>\n Community Ambassador<\/span><\/strong><\/p>\n \u00b7 <\/span><\/span><\/span>Monitor trends in social media tools, trends, and applications <\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Work with the product development team to ensure social media tools are kept up to date and effective<\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Be the ultimate silicon GURU: know all up-coming trends within the industry and develop relationships with key influencers <\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Collaborate with the Communications Director in effectively communicating the UrbanDaddy mission to outside businesses, investors and advertisers<\/strong><\/span><\/p>\n Media Strategy<\/span><\/strong><\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Create and implement social media strategies, coordinating with multiple stakeholders across the company <\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Work with team members to develop new and innovative community engagement platforms<\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Create weekly social media monitoring reports<\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Spearhead efforts with Sales team to strategize a plan for monetizing community engagement<\/span><\/p>\n <\/span><\/p>\n Required Skills:<\/span><\/strong><\/p>\n \u00b7 <\/span><\/span><\/span>Strong project management and organizational skills<\/span><\/p>\n \u00b7 <\/span><\/span><\/span>In-depth knowledge of social media platforms and an understanding of how to apply them in a manner that\u2019s fitting to UrbanDaddy\u2019s brand and business<\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Team player, with the confidence and ability to coordinate and manage stakeholders throughout the company to achieve success<\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Good technical understanding and ability to pick up new tolls quickly<\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Good knowledge of SEO and social media analysis tools<\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Business minded with the ability to fit in seamlessly with our discerning editors to bring their unique editorial content to life on social media channels<\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Luxury experience a plus<\/span><\/p>\n Benefits:<\/span><\/strong><\/p>\n \u00b7 <\/span><\/span><\/span>Competitive compensation<\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Full health and dental benefits<\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Prime NY location<\/span><\/p>\n \u00b7 <\/span><\/span><\/span>Dynamic, fun and hardworking office culture<\/a><\/span><\/p>\n