{"id":2738,"date":"2012-02-15T18:29:25","date_gmt":"2012-02-15T18:29:25","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=2738"},"modified":"2012-02-15T18:29:25","modified_gmt":"2012-02-15T18:29:25","slug":"digital-marketing-associate-peoplecom","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/2738","title":{"rendered":"Digital Marketing Associate – People.com"},"content":{"rendered":"

Red Carpet. Sexiest Man Alive. World\u2019s Most Beautiful. These are
\njust a few of the iconic franchises that define PEOPLE and attract
\nadvertisers and consumers to engage with the brand. Representing a
\ndiverse portfolio of products and platforms including PEOPLE.com,
\nPEOPLEStyleWatch.com, PEOPLEPets.com, CelebrityBabyBlog.com, PEOPLE TV,
\nmobile, iPhone and social media platforms, the PEOPLE Digital
\nMarketing Team \u2013 in partnership with Integrated Marketing – brings
\nthese products to life in unique, engaging and custom ways for
\nadvertising partners and consumers alike.<\/p>\n

Description:
\nResponsible for driving ad sales revenue through the proactive and
\nadvertiser-specific development of custom digital advertising
\nsolutions that support advertiser objectives and enhance audience
\nvalue across the PEOPLE Digital Group. Lead in post-sale management
\nof custom solutions, report to and work hand in hand with Digital
\nMarketing Manager on development and reporting on custom digital
\nmarketing solutions.<\/p>\n

Key Responsibilities:
\n\u2022 Support manager in development of pre-sale pitches and
\nproposals within assigned categories. Also includes working
\nindependently on proposals with Managers guidance to meet demand,
\nas needed
\n\u2022 Lead in post-sale build and management of all custom digital
\nadvertiser campaigns with edit, product, legal and vendor partners
\n\u2022 Work closely with Ad Operations to successfully traffic,
\nlaunch, track and manage custom digital executions
\n\u2022 Along with Manager, serve as product marketing expert for
\nassigned specials \u2013 work with Digital Marketing Management to
\nrefresh and develop marketing materials as needed
\n\u2022 Support manager in identifying and developing new
\ncategory specific needs that leverage internal product, edit and
\nexternal vendor capabilities
\n\u2022 Support manager in ongoing competitive site analysis and
\nquarterly capability reviews — ad sizes, custom opps, new content
\nareas
\n\u2022 Attend and represent team at internal and external meetings
\n\u2022 Develop case studies\/recaps as needed<\/p>\n

Specific Attributes:
\n\u2022 At least 3 years of successful digital marketing and
\nsales\/support experience
\n\u2022 Strong understanding of digital production including:
\n\u2022 Comprehensive knowledge of various online advertising
\nplatforms, creative executions and adserving technologies
\n\u2022 Creative and strategic thinker
\n\u2022 Excellent proposal and written communication skills
\n\u2022 Excellent interpersonal skills; able to navigate matrixed
\nenvironment
\n\u2022 Strong presentation skills; comfortable presenting to
\ninternally to small and large groups
\n\u2022 Highly detail-oriented
\n\u2022 Flexible and able to adapt to change within newly evolving
\ngroup
\n\u2022 Able to juggle and prioritize multiple projects
\n\u2022 Working knowledge and ability to interpret online metrics
\nand research tools (i.e. comScore, @plan, Omniture)
\n\u2022 Strong time management and organizational skills
\n\u2022 Must be proficient in PowerPoint, Word and Excel
\n\u2022 Integrated marketing experience a plus
\n<\/span>
\n<\/span>To apply, please send all resumes to <\/span> christine_powell@timeinc.com<\/a>
\n<\/span><\/span><\/span>
\n<\/span>z<\/span><\/span><\/span><\/span><\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"

Red Carpet. Sexiest Man Alive. World\u2019s Most Beautiful. These are just a few of the iconic franchises that define PEOPLE and attract advertisers and consumers to engage with the brand. Representing a diverse portfolio of products and platforms including PEOPLE.com, PEOPLEStyleWatch.com, PEOPLEPets.com, CelebrityBabyBlog.com, PEOPLE TV, mobile, iPhone and social media platforms, the PEOPLE Digital Marketing […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2738","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=2738"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2738\/revisions"}],"predecessor-version":[{"id":2739,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2738\/revisions\/2739"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=2738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=2738"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=2738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}