{"id":2768,"date":"2012-03-06T02:42:36","date_gmt":"2012-03-06T02:42:36","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=2768"},"modified":"2012-03-06T02:42:36","modified_gmt":"2012-03-06T02:42:36","slug":"marketing-manager-o-the-oprah-magazine-3","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/2768","title":{"rendered":"Marketing Manager – O, the Oprah Magazine"},"content":{"rendered":"

O, the Oprah Magazine is looking for a Marketing Manager with at least 3 years of syndicated research experience. \u00a0Ideally looking for someone that can find information through the raw numbers and present the research to the sales and marketing staff as well as agencies.
\n<\/span><\/span><\/span>\u00b7 <\/span><\/span><\/span>Responsible for using both primary and syndicated research to create sales tools and presentations that tell a compelling story
\n<\/span><\/span><\/span>\u00b7 <\/span><\/span><\/span>Interact with the entire sales and marketing staff, Hearst corporate research, as well as vendors including syndicated providers and survey\/research firms
\n<\/span><\/span><\/span>\u00b7 <\/span><\/span><\/span>Function as the principal liaison between O sales and Hearst Corp research to review\/provide analysis\/packaging of all requested runs
\n<\/span><\/span><\/span>\u00b7 <\/span><\/span><\/span>Create\/update General and Category presentations, working with the Executive Marketing Director and art department
\n<\/span><\/span><\/span>\u00b7 <\/span><\/span><\/span>Create custom sales presentations and mailers\/marketing pieces as needed
\n<\/span><\/span><\/span>\u00b7 <\/span><\/span><\/span>Assist in the development of annual strategic research plan and budget
\n<\/span><\/span><\/span>\u00b7 <\/span><\/span><\/span>Maintain and continue to develop a reader panel; conduct (by directing an outside vendor) regular surveys of the reader panel \u2013 both on behalf of O<\/em> and for advertisers
\n<\/span><\/span><\/span>\u00b7 <\/span><\/span><\/span>Manage other special studies as needed
\n<\/span><\/span><\/span>\u00b7 <\/span><\/span><\/span>Translate and package study findings into meaningful presentations that will enable account managers to present O<\/em> as a valuable resource and partner to client\/agency prospect
\n<\/span><\/span><\/span>\u00b7 <\/span><\/span><\/span>Organize and maintain both the online and printed media kits; updating relevant research materials as new study waves are released
\n<\/span><\/span><\/span>\u00b7 <\/span><\/span><\/span>Work closely with Marketing Assistant\/Interns for support
\n<\/span><\/span><\/span>Required Skills
\n<\/strong><\/span><\/span><\/span>The ideal candidate will be completely fluent with syndicated research, analytical, and love to dig deep to come up with compelling stories.
\nShe\/he will be a proactive critical thinker who will be able to take raw numbers, find the hook and produce sell sheets and presentations that help drive advertising sales. \u00a0They will be able to design\/drive proprietary research including but not limited to reader panel surveys. \u00a0Other skills include facility with PowerPoint, the ability to interact with the sales team and to present research to client\/agency prospects on sales calls.
\nTo apply, go to: \u00a0https:\/\/hearst-magazines.silkroad.com\/epostings\/index.cfm?fuseaction=app.jobinfo&jobid=212946&company_id=16061&version=1&source=ONLINE&JobOwner=981490&startflag=1<\/a>
\n<\/span><\/span>
\n<\/span><\/span> <\/span><\/span><\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"

O, the Oprah Magazine is looking for a Marketing Manager with at least 3 years of syndicated research experience. \u00a0Ideally looking for someone that can find information through the raw numbers and present the research to the sales and marketing staff as well as agencies. \u00b7 Responsible for using both primary and syndicated research to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2768","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=2768"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2768\/revisions"}],"predecessor-version":[{"id":2769,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2768\/revisions\/2769"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=2768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=2768"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=2768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}