{"id":2900,"date":"2012-05-09T18:22:34","date_gmt":"2012-05-09T18:22:34","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=2900"},"modified":"2012-05-09T18:22:34","modified_gmt":"2012-05-09T18:22:34","slug":"senior-director-integrated-marketing-webmd","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/2900","title":{"rendered":"Senior Director, Integrated Marketing – WebMD"},"content":{"rendered":"


\nWebMD (NASDAQ: WMBD) is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine<\/em>. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education. \u00a0Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.<\/p>\n

WebMD is an Equal Opportunity Employer<\/p>\n

WebMD \u2013 the leading health information brand – seeks a Senior Director of Marketing to lead its Integrated Marketing team of passionate, strategic and creative thinkers. \u00a0WebMD\u2019s Integrated Marketing Team directly supports and impacts results for a sales organization that are at the top of the industry. This candidate is an integral leader of a dynamic, cross-functional consumer marketing team focused on creating innovative, strategic, integrated sales strategies for WebMD\u2019s partners and advertisers that drive revenue results.<\/p>\n

Above all else, the Senior Director of Integrated Marketing is accountable for managing a team that produces marketing solutions that successfully deliver against our clients\u2019 marketing goals and objectives and that assist in achieving WebMD\u2019s yearly sales growth across Bio-Pharma, Medical Device and Consumer Package Goods clients. \u00a0Your interactions with WebMD\u2019s customers, ongoing understanding of competitive landscape, and understanding and application of audience and site analytics will define the strategy for you and members of your team.<\/p>\n

The right candidate for this position is a grounded, sound and consistent leader who can be relied upon to manage and drive client success by leveraging the power of WebMD\u2019s multimedia platforms, audience, impact and Brand. The Senior Director of Integrated Marketing is an independent, organized and creative thinker who is confident and capable of interacting with colleagues at all levels and with our top tier clients and agencies. This candidate will be accountable for the on-going management of a portfolio of concurrent projects from conceptual design through to client pitch and contractual delivery. \u00a0Your skill in managing your teams\u2019 efforts across cross-functional departments including sales, editorial, engineering, web services, product development, product marketing, design, best practices and print teams will be key to your success.<\/p>\n

As Senior Director of Integrated Marketing you bring the ability to mentor, manage and motivate a seasoned marketing team that thrives in a fast-paced environment while juggling multiple projects simultaneously, and you will represent this team across the organization. Online marketing experience, strategic planning, management skills and an understanding of the digital landscape are a must.<\/p>\n

Responsibilities
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