{"id":2904,"date":"2012-05-09T18:25:02","date_gmt":"2012-05-09T18:25:02","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=2904"},"modified":"2012-05-09T18:25:02","modified_gmt":"2012-05-09T18:25:02","slug":"senior-director-product-marketing-webmd","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/2904","title":{"rendered":"Senior Director, Product Marketing – WebMD"},"content":{"rendered":"


\nWebMD (NASDAQ: WMBD) is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine<\/em>. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education. \u00a0Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.<\/p>\n

WebMD is an Equal Opportunity Employer<\/p>\n

WebMD \u2013 the leading health information brand – seeks a Senior Director of Marketing to join its growing team. We are a team of passionate, strategic and creative thinkers. \u00a0WebMD\u2019s Product Marketing Team directly supports and impacts results for a sales team who are at the top of their industry. The Senior Director of Product Marketing leads a dynamic, cross-functional marketing team focused on building an innovative, integrated marketing product strategy for WebMD.<\/p>\n

The right candidate is confident and capable of juggling several balls on a regular basis while working independently, strategically and creatively. As a Senior Director of Product Marketing you bring the ability to mentor, manage and motivate product marketing team members. You have the ability to effectively win pitches and gain sales confidence as a leader who can be relied upon to manage and translate client success through leveraging the power of WebMD\u2019s platform and audience<\/strong>.<\/p>\n

You will be responsible for developing and owning the business and sales product portfolio that drives WebMD\u2019s sales growth. \u00a0You will establish the baseline business metrics and the growth targets and then manage to them<\/strong> through working collaboratively with existing business and production work flow with centralized services such as editorial, graphics, production, technology, sales and marketing.<\/p>\n

Above all else you will be accountable for developing the plans, securing the vision and missions, defining the marketplaces, implementing the plans and growing the businesses from an agreed upon baseline<\/strong>. You will deliver competitive sales products \u2013 packaging, positioning and pricing \u2013 in response to emerging industry needs and tied to yearly sales goals<\/strong> across Bio-Pharma, Medical Device and Consumer Package Goods.<\/p>\n

Your interactions with WebMD\u2019s customers, ongoing understanding of competitive landscape, and understanding and application of audience and site analytics will define the strategy for you and members of your team<\/strong>. Your skill at successfully managing across a cross-functional team including editorial, engineering, product development, sales operations, sales and print teams will be key.<\/p>\n

Online marketing experience and understanding of the digital landscape are a must. The candidate must also have solid management experience and come in ready to lead and contribute to a seasoned online marketing team.<\/p>\n

Responsibilities
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