{"id":2912,"date":"2012-05-14T19:13:52","date_gmt":"2012-05-14T19:13:52","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=2912"},"modified":"2012-05-17T22:39:06","modified_gmt":"2012-05-17T22:39:06","slug":"integrated-marketing-director-lifestyle-group","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/2912","title":{"rendered":"Integrated Marketing Director &#8211; Lifestyle Group"},"content":{"rendered":"<p><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span>Time Inc Lifestyle Group seeks a seasoned, strategic marketer for a critical leadership role in the development and execution of brand platforms across the Lifestyle group print, digital, social media and event assets as well as the ongoing development of marketing and sales collateral and tools.<\/span><\/span><\/p>\n<p>The position will report to the Vice President of Marketing.<\/p>\n<p>Responsibilities<\/p>\n<p>\u2022 Create integrated marketing campaigns to build advertising to generate incremental sales for the Lifestyle Group brands (All You, Coastal Living, Cooking Light, Health, Real Simple, Southern Living, Sunset, This Old House, MyRecipes.com, MyHomeIdeas.com).<br \/>\n\u2022 Leverage brand assets to implement cross-platform marketing programs from conception through execution for all advertising categories.<br \/>\n\u2022 Develop and implement digital, mobile and social tactics to maximize consumer engagement.<br \/>\n\u2022 Work with Publishers, Marketing Directors, and Editorial of each brand to maximize sales opportunities targeting women\u2019s lifestyle consumer accounts.<br \/>\n\u2022 Lead sponsorship strategy and marketing for multi-brand event sponsorships (events include Big Apple Barbecue Block Party, a NYC-event for 140,000 consumers).<br \/>\n\u2022 Partner with the Creative Director to execute content and original creative ideas.<br \/>\n\u2022 Attend high-level agency and client meetings to brainstorm and present marketing programs.<br \/>\n\u2022 Strengthen existing and develop new strategic partnerships for integrated marketing and promotional program.<br \/>\n\u2022 Serves as liaison between TIBS and LSG on Corporate accounts.<\/p>\n<p>Qualifications<br \/>\n\u2022 Must be a creative thinker that is organized and possesses strong communication and presentation skills.<br \/>\n\u2022 Must have ability to effectively multi-task and work collaboratively with several divisions such as sales, digital, broadcast, marketing, as well as edit.<br \/>\n\u2022 Proven record in cross-functional collaboration and brainstorm.<br \/>\n\u2022 Equally willing to be both a creative thinker and hands-on executer.<br \/>\n\u2022 8-10 years experience in magazine media or client side marketing.<br \/>\nTo apply, please send resumes to<span style=\"color: #1f497d;\"> <\/span><span style=\"color: #0000ff;\"><span style=\"text-decoration: underline;\"><a href=\"randi_weintraub@timeinc.com\">randi_weintraub@timeinc.com<\/a><\/span><\/span> <!--EndFragment--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Time Inc Lifestyle Group seeks a seasoned, strategic marketer for a critical leadership role in the development and execution of brand platforms across the Lifestyle group print, digital, social media and event assets as well as the ongoing development of marketing and sales collateral and tools. The position will report to the Vice President of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2912","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=2912"}],"version-history":[{"count":2,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2912\/revisions"}],"predecessor-version":[{"id":2925,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2912\/revisions\/2925"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=2912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=2912"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=2912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}