Prevention.com is seeking a Digital Marketing Manager to join our NY<\/p>\n
integrated marketing team. This position reports directly to the<\/p>\n
Associate Publisher Marketing. The ideal candidate will work closely<\/p>\n
with Senior Management to help develop digital strategy based on<\/p>\n
business objectives as well as specifying the vision, goals,<\/p>\n
opportunities and initiatives in order to maximize the business benefit<\/p>\n
of the digital investment and increase revenue.<\/p>\n
Responsibilities include: * Partner with Business Management, Content,<\/p>\n
Marketing, Digital Operations, and Sales to develop new digital<\/p>\n
marketing deliverables * Have a shared customer facing role with sales<\/p>\n
to present new digital programs * Uncover the key opportunities and\/or<\/p>\n
challenges where online assets can provide a solution and develop a<\/p>\n
vision around how the online assets will fulfill stated business<\/p>\n
objectives * Determine the right mix of campaign elements that will<\/p>\n
attract new customers and engage existing customers * Understand client<\/p>\n
business and the industry they operate in; provide timely strategic<\/p>\n
client counsel that leverages insights and capitalizes on relevant<\/p>\n
digital platforms * Integrate digital solutions with ‘traditional’<\/p>\n
marketing (PR, Print, Events, etc.) * Deconstruct emerging media trends<\/p>\n
and the opportunities those create for the publisher and its clients *<\/p>\n
Evaluate and optimize campaigns based upon meticulous measurement of<\/p>\n
performance * Maintain knowledge of current online media trends and<\/p>\n
provide training to internal employees when necessary.<\/p>\n
\n
Secondary Responsibilities * Partner with the Ad Operations team<\/p>\n
assisting and recommending improvement opportunities, monitoring and<\/p>\n
assisting in ad serving and tagging campaigns with service providers<\/p>\n
including: Organizing creative specifications for media; Ensuring all<\/p>\n
advertising is sent to the correct publisher; Monitoring creative units<\/p>\n
to make sure they are running correctly; Troubleshoot ad delivery and ad<\/p>\n
performance when necessary<\/p>\n
\n
Qualifications\/Requirements * Minimum of 3-5 years of digital marketing<\/p>\n
and sales development experience * Strong knowledge of and interest in<\/p>\n
digital media * Prior experience in leading planning engagements * Adept<\/p>\n
at extracting meaningful insights from multiple sources of data *<\/p>\n
Ability to grasp complex concepts and systems quickly * Strong business<\/p>\n
writing, communication and presentation skills (writing and presenting)<\/p>\n
using Microsoft Office Suite (Word, Excel, and PowerPoint) * Analytical<\/p>\n
background with ability to manipulate data into actionable results. *<\/p>\n
Highly collaborative with strong interpersonal and client relationship<\/p>\n
skills * Ability to multi-task in a fast paced environment and to remain<\/p>\n
graceful under pressure * Proactive, self-starter who can work well both<\/p>\n
independently and as part of a team * Organized, accurate, attention to<\/p>\n
detail * Advertising Operations experience and familiarity with Third<\/p>\n
Party Ad Serving platforms\/Rich Media providers (OAS, DFP\/DFA\/DART,<\/p>\n
Atlas, PointRoll, Eyeblaster, Eyewonder) is preferred. * Working<\/p>\n
knowledge of HTML and Flash; ability to troubleshoot HTML tags *<\/p>\n
Complete understanding of basic research tools including Google Ad<\/p>\n
planner, Comscore, Quantcast, and Ad Relevance<\/p>\n
\n
Rodale has made a positive difference in the lives of millions of<\/p>\n
people. Perhaps we’ll make a difference in yours. Discover this career<\/p>\n
opportunity and more at www.rodaleinc.com<\/p>\n
\n
About Prevention: Prevention is the nation’s leading healthy lifestyle<\/p>\n
brand, with a U.S. magazine audience of 9.3 million readers, 8<\/p>\n
international editions, and a top digital destination<\/p>\n
http:\/\/www.prevention.com<\/span> that has more than 2.3 million unique visitors<\/p>\n each month, 28 million page views, and 1.3 million newsletter<\/p>\n subscribers. Each year, nearly 50 million Prevention products are sold,<\/p>\n including books, special-interest magazines and bookazines, and DVDs.<\/p>\n Prevention’s Twitter handle is @PreventionMag and Prevention can be<\/p>\n found on Facebook at <\/span>http:\/\/www.facebook.com\/preventionmagazine<\/span>.<\/span><\/p>\n Prevention magazine and its apps are available on the iPhone and iPad.<\/p>\n \n To learn more about Rodale visit www.rodaleinc.com.<\/p>\n We are proud to be an EEO\/AA employer M\/F\/D\/V.<\/p>\n Please email resumes to:\u00a0Julie.smith@rodale.com<\/p>\n","protected":false},"excerpt":{"rendered":" Prevention.com is seeking a Digital Marketing Manager to join our NY integrated marketing team. This position reports directly to the Associate Publisher Marketing. The ideal candidate will work closely with Senior Management to help develop digital strategy based on business objectives as well as specifying the vision, goals, opportunities and initiatives in order to maximize […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2931","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=2931"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2931\/revisions"}],"predecessor-version":[{"id":2932,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/2931\/revisions\/2932"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=2931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=2931"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=2931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}