{"id":3079,"date":"2012-09-19T23:11:46","date_gmt":"2012-09-19T23:11:46","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=3079"},"modified":"2012-09-19T23:11:46","modified_gmt":"2012-09-19T23:11:46","slug":"assistant-marketing-manager-nature-publishing-group","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/3079","title":{"rendered":"Assistant Marketing Manager – Nature Publishing Group"},"content":{"rendered":"


\nNature Publishing Group (NPG) is a division of Macmillan Publishers Ltd., dedicated to serving the academic, corporate and governmental scientific and medical communities. Our flagship title Nature <\/em>is one of the world\u2019s premier journals and our portfolio is highly respected within the scientific community and beyond. \u00a0Nature.com, our online platform, attracts over six million unique users per month.<\/p>\n

The marketing department is currently recruiting an Assistant Marketing Manager<\/strong> to work within the marketing team responsible for academic and society journals. This position will be responsible for promotional activities and marketing communications to defined scientific and clinical communities to achieve strategic goals for assigned portfolios of NPG products and services.
\n
\nThe Assistant Marketing Manager will <\/strong>participate in journal development meetings, prepare yearly marketing plans to achieve yearly goals as identified, provide production and analysis of campaign promotion results, produce mid year and end of year marketing reports, manage campaign promotional budgets (when applicable), and represent the marketing department at key exhibitions around the world.
\nThe right candidate will initiate, develop and test a range of marketing communications tools including social media and others as needed, including The ideal candidate will have the ability to drive online usage and readership, promote content, brand marketing, encourage registration for electronic products and services, generate submissions, promote the benefits of NPG\u2019s open access opportunities to authors, and support site license sales through customer communications and generation of leads.
\nThe Assistant Marketing Manager will work closely with marketing and sales team to ensure that product positioning and promotional plans are compatible with departmental objectives and NPG wide strategic mission, and other marketing and publishing colleagues to ensure that resources are maximized, support is given when required, and information is freely shared.
\nProfessional and personal requirements:
\n<\/strong>The ideal candidate will have an awareness of global marketing trends and techniques and a commitment to developing marketing best practice, as well as a solid understanding of marketing principles and implementation across multimedia channels (social media, e-campaigns, SEO, mobile). \u00a0Knowledge of managed products and associated communities is preferred, with a proven track record of professional achievements and development.
\nSkills:
\n<\/strong><\/span><\/span>\u00b7<\/span><\/span> <\/span><\/span><\/span>direct marketing \u00a0planning and implementation
\n<\/span><\/span>\u00b7<\/span><\/span> <\/span><\/span><\/span>proficiency in spreadsheet software (e.g. MS Excel)
\n<\/span><\/span>\u00b7<\/span><\/span> <\/span><\/span><\/span>creative sense, copywriting
\n<\/span><\/span>\u00b7<\/span><\/span> <\/span><\/span><\/span>numerical aptitude
\n<\/span><\/span>\u00b7<\/span><\/span> <\/span><\/span><\/span>excellent analytical and problem solving skills
\n<\/span><\/span>\u00b7<\/span><\/span> <\/span><\/span><\/span>excellent time and project management skills
\n<\/span><\/span>\u00b7<\/span><\/span> <\/span><\/span><\/span>articulate written and verbal communication skills
\nExperience:
\n<\/strong><\/span><\/span>\u00b7<\/span><\/span> <\/span><\/span><\/span>3+ years marketing experience, preferably in an STM environment.
\n<\/span><\/span>
\n<\/span>To apply, an interested candidate should \u00a0submit a resume and cover letter explaining their interest in the position to Maureen Long at m.long@us.nature.com<\/a><\/span><\/span>.
\n<\/span><\/span> <\/span><\/span><\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"

Nature Publishing Group (NPG) is a division of Macmillan Publishers Ltd., dedicated to serving the academic, corporate and governmental scientific and medical communities. Our flagship title Nature is one of the world\u2019s premier journals and our portfolio is highly respected within the scientific community and beyond. \u00a0Nature.com, our online platform, attracts over six million unique […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3079","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=3079"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3079\/revisions"}],"predecessor-version":[{"id":3080,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3079\/revisions\/3080"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=3079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=3079"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=3079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}