{"id":3085,"date":"2012-09-27T16:46:02","date_gmt":"2012-09-27T16:46:02","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=3085"},"modified":"2012-10-04T17:46:49","modified_gmt":"2012-10-04T17:46:49","slug":"senior-manager-integrated-marketing-health-franchise","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/3085","title":{"rendered":"Senior Manager, Integrated Marketing &#8211; Health Franchise"},"content":{"rendered":"<p><!--StartFragment--><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span>The Health Franchise is looking for a Senior Manager, Integrated Marketing to collaborate in planning, creation, and execution of integrated marketing platforms and initiatives designed to generate advertising revenue HEALTH\u2019s print, digital and mobile properties.<\/span><\/span><\/p>\n<p>Role &amp; Responsibilities:<br \/>\n\u2022 Serve as team lead for Food, Retail, Pet and Entertainment categories including:<br \/>\no Create all related RFPs and category presentations, key research insights and sales collateral for HEALTH assets<br \/>\no Execute added value for relevant category clients<br \/>\no Collaborate with Sales team to grow business and create new integrated franchises for Food, Retail, Pet and Entertainment<br \/>\noEvaluate marketplace trends and competitor offerings in Food, Retail, Pet and Entertainment categories<br \/>\n\u2022 Manage and oversee planning and execution for HEALTH signature events, including but not limited to Wanderlust Yoga &amp; Music Festival and new 2013 programming<br \/>\no Source event venues, negotiate contracts, logistical event planning, track and report results<br \/>\no Manage and make recommendations for event budgets<br \/>\no Manage promotion of event including all print, digital, and social media campaigns<br \/>\no Manage client sponsorship, integration and activation within pre- and post-media as well as on-site<br \/>\n\u2022 This position reports to Director, Integrated Marketing<\/p>\n<p>Qualifications:<br \/>\n\u2022 5-7 years experience in magazine\/digital marketing and event planning and execution<br \/>\n\u2022 Expertise in event planning\/execution<br \/>\n\u2022 Experience in marketing the Food, Retail, Pet and Entertainment categories<br \/>\n\u2022 In-depth understanding of print and digital-based marketing &amp; sales development<br \/>\n\u2022 Understanding of syndicated and proprietary research (MRI, MMR, AdMeasure, @Plan)<br \/>\n\u2022 Copywriting and art direction for promotions inbook and online<br \/>\n\u2022 Balance of strategic and creative ability, strong interpersonal skills and a track record of formulating and implementing idea-selling initiatives<\/p>\n<p>To apply, please send resumes to<span style=\"color: #1f497d;\"> <\/span><span style=\"color: #0000ff;\"><span style=\"text-decoration: underline;\"><a href=\"randi_weintraub@timeinc.com\">randi_weintraub@timeinc.com<\/a><br \/>\n<\/span><\/span> <!--EndFragment--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Health Franchise is looking for a Senior Manager, Integrated Marketing to collaborate in planning, creation, and execution of integrated marketing platforms and initiatives designed to generate advertising revenue HEALTH\u2019s print, digital and mobile properties. Role &amp; Responsibilities: \u2022 Serve as team lead for Food, Retail, Pet and Entertainment categories including: o Create all related [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3085","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=3085"}],"version-history":[{"count":2,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3085\/revisions"}],"predecessor-version":[{"id":3095,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3085\/revisions\/3095"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=3085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=3085"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=3085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}