{"id":3156,"date":"2012-12-06T18:19:19","date_gmt":"2012-12-06T18:19:19","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=3156"},"modified":"2012-12-07T19:14:24","modified_gmt":"2012-12-07T19:14:24","slug":"manager-analytics-strategy-mediabend-capital-position-overseeing-all-websites","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/3156","title":{"rendered":"Site Director &#8211; Mediabend Capital"},"content":{"rendered":"<p><!--[if gte mso 9]><xml> <o:DocumentProperties> <o:Template>Normal.dotm<\/o:Template> <o:Revision>0<\/o:Revision> <o:TotalTime>0<\/o:TotalTime> <o:Pages>1<\/o:Pages> <o:Words>207<\/o:Words> <o:Characters>1185<\/o:Characters> <o:Company>Westover Media<\/o:Company> <o:Lines>9<\/o:Lines> <o:Paragraphs>2<\/o:Paragraphs> <o:CharactersWithSpaces>1455<\/o:CharactersWithSpaces> <o:Version>12.0<\/o:Version> <\/o:DocumentProperties> <o:OfficeDocumentSettings> <o:AllowPNG \/> <\/o:OfficeDocumentSettings> <\/xml><![endif]--><!--[if gte mso 9]><xml> <w:WordDocument> <w:Zoom>0<\/w:Zoom> <w:TrackMoves>false<\/w:TrackMoves> <w:TrackFormatting \/> <w:PunctuationKerning \/> <w:DrawingGridHorizontalSpacing>18 pt<\/w:DrawingGridHorizontalSpacing> <w:DrawingGridVerticalSpacing>18 pt<\/w:DrawingGridVerticalSpacing> <w:DisplayHorizontalDrawingGridEvery>0<\/w:DisplayHorizontalDrawingGridEvery> <w:DisplayVerticalDrawingGridEvery>0<\/w:DisplayVerticalDrawingGridEvery> <w:ValidateAgainstSchemas \/> <w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false<\/w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables \/> <w:DontGrowAutofit \/> <w:DontAutofitConstrainedTables \/> <w:DontVertAlignInTxbx \/> <w:UseFELayout \/> <\/w:Compatibility> <\/w:WordDocument> <\/xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"276\"> <\/w:LatentStyles> <\/xml><![endif]--> <!--[if gte mso 10]>\n<mce:style><!   \/* Style Definitions *\/ table.MsoNormalTable \t{mso-style-name:\"Table Normal\"; \tmso-tstyle-rowband-size:0; \tmso-tstyle-colband-size:0; \tmso-style-noshow:yes; \tmso-style-parent:\"\"; \tmso-padding-alt:0in 5.4pt 0in 5.4pt; \tmso-para-margin:0in; \tmso-para-margin-bottom:.0001pt; \tmso-pagination:widow-orphan; \tfont-size:12.0pt; \tfont-family:\"Times New Roman\"; \tmso-ascii-font-family:Cambria; \tmso-ascii-theme-font:minor-latin; \tmso-hansi-font-family:Cambria; \tmso-hansi-theme-font:minor-latin;} --><\/p>\n<p><!--[endif] --> <!--StartFragment--><\/p>\n<p class=\"MsoNormal\">\n<p class=\"MsoNormal\"><em><span> <\/span><\/em><\/p>\n<p class=\"MsoNormal\"><strong><span style=\"text-decoration: underline;\"><span>Analytics <\/span><\/span><\/strong><\/p>\n<p class=\"MsoNormal\"><span>Includes site, social and newsletter metrics<\/span><\/p>\n<p class=\"MsoListParagraphCxSpFirst\"><!--[if !supportLists]--><span>\u2014<span> <\/span><\/span><!--[endif]--><span>Develop and maintain an internal reporting system for all metrics<\/span><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\"><!--[if !supportLists]--><span>\u2014<span> <\/span><\/span><!--[endif]--><span>Distribute a weekly internal traffic report, as well as a monthly overview<\/span><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\"><!--[if !supportLists]--><span>\u2014<span> <\/span><\/span><!--[endif]--><span>Competitive analysis for external websites<\/span><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\"><!--[if !supportLists]--><span>\u2014<span> <\/span><\/span><!--[endif]--><span>Comparative analysis for internal historical metrics<\/span><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\"><!--[if !supportLists]--><span>\u2014<span> <\/span><\/span><!--[endif]--><span>Comparative analysis for editorial content and cover stories<\/span><\/p>\n<p class=\"MsoListParagraphCxSpLast\"><!--[if !supportLists]--><span>\u2014<span> <\/span><\/span><!--[endif]--><span>Development of marketing research and sales strategy <\/span><\/p>\n<p class=\"MsoNormal\"><span> <\/span><\/p>\n<p class=\"MsoNormal\"><strong><span style=\"text-decoration: underline;\"><span>Inventory Management &amp; Ad Operations<\/span><\/span><\/strong><\/p>\n<p class=\"MsoListParagraphCxSpFirst\"><!--[if !supportLists]--><span>\u2014<span> <\/span><\/span><!--[endif]--><span>Liaison with OAO<\/span><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\"><!--[if !supportLists]--><span>\u2014<span> <\/span><\/span><!--[endif]--><span>From the point of sale, responsible for collection, testing and implementation of all advertising campaigns and liaison with client\/agency for all implementation<\/span><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\"><!--[if !supportLists]--><span>\u2014<span> <\/span><\/span><!--[endif]--><span>Paid traffic implementation to deliver campaigns in full (with help of Sales Coordinator)<\/span><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\"><!--[if !supportLists]--><span>\u2014<span> <\/span><\/span><!--[endif]--><span>Prepares weekly delivery reports for advertising campaigns<\/span><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\"><!--[if !supportLists]--><span>\u2014<span> <\/span><\/span><!--[endif]--><span>Oversees and directs media planning (with help of Sales Coordinator)<\/span><\/p>\n<p class=\"MsoListParagraphCxSpLast\"><!--[if !supportLists]--><span>\u2014<span> <\/span><\/span><!--[endif]--><span>Development and implementation of new advertising units (plus strategy)<\/span><\/p>\n<p class=\"MsoNormal\"><span> <\/span><\/p>\n<p class=\"MsoNormal\"><strong><span style=\"text-decoration: underline;\"><span>Audience Development<\/span><\/span><\/strong><\/p>\n<p class=\"MsoListParagraphCxSpFirst\"><!--[if !supportLists]--><span>\u2014<span> <\/span><\/span><!--[endif]--><span>Liaison with OAO<\/span><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\"><!--[if !supportLists]--><span>\u2014<span> <\/span><\/span><!--[endif]--><span>Paid traffic strategy to gain the most audience, through all paid media channels, including social<\/span><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\"><!--[if !supportLists]--><span>\u2014<span> <\/span><\/span><!--[endif]--><span>Coordination with editorial to optimize paid media<\/span><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\"><!--[if !supportLists]--><span>\u2014<span> <\/span><\/span><!--[endif]--><span>Aids in the development and implementation of social media strategy, and reports directly to the President on metrics<\/span><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\"><!--[if !supportLists]--><span>\u2014<span> <\/span><\/span><!--[endif]--><span>Aids in the development and implementation of SEO strategy<\/span><\/p>\n<p class=\"MsoListParagraphCxSpLast\"><!--[if !supportLists]--><span>\u2014<span> <\/span><\/span><!--[endif]--><span>Aids in the development and implementation of newsletter strategy<\/span><\/p>\n<p class=\"MsoNormal\"><span> Please send resumes to: <\/span>m.bedford@mediabendcapital.com<\/p>\n<p class=\"MsoListParagraphCxSpFirst\"><span> <\/span><\/p>\n<p class=\"MsoListParagraphCxSpLast\"><span> <\/span><\/p>\n<p class=\"MsoNormal\"><span> <\/span><\/p>\n<p class=\"MsoNormal\"><em><span> <\/span><\/em><\/p>\n<p><!--EndFragment--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Analytics Includes site, social and newsletter metrics \u2014 Develop and maintain an internal reporting system for all metrics \u2014 Distribute a weekly internal traffic report, as well as a monthly overview \u2014 Competitive analysis for external websites \u2014 Comparative analysis for internal historical metrics \u2014 Comparative analysis for editorial content and cover stories \u2014 Development [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3156","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=3156"}],"version-history":[{"count":4,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3156\/revisions"}],"predecessor-version":[{"id":3161,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3156\/revisions\/3161"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=3156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=3156"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=3156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}