{"id":3185,"date":"2012-12-19T01:22:39","date_gmt":"2012-12-19T01:22:39","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=3185"},"modified":"2012-12-19T01:22:39","modified_gmt":"2012-12-19T01:22:39","slug":"integrated-marketing-manager-people-en-espanol-4","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/3185","title":{"rendered":"Integrated Marketing Manager, People en Espanol"},"content":{"rendered":"


\n<\/span>The Integrated Marketing Manager will develop and execute integrated marketing proposals, materials, advertorials, consumer events, merchandising, digital initiatives, promotions and programs for assigned advertising categories for People en Espa\u00f1ol magazine and PeopleEnEspanol.com as well as manage a selection of the magazine\u2019s core branded programs. The position of Integrated Marketing Manager combines creative \u201cbig\u201d idea\/platform creation, event execution and presentation skills in an effort to leverage the People en Espa\u00f1ol brand as a vital media partner.<\/p>\n

The Integrated Marketing Manager has a passion for all-things Hispanic media and marketing, and has extensive experience in the development and execution of 360\u00b0 marketing programs. Working in partnership with Sales, Research, Editorial and Digital, the Integrated Marketing Manager will play an integral role in creating best-in-class multi-platform programs for advertisers that are strategically aligned with advertisers\u2019 goals, objectives and budgets. The ideal candidate has experience in brand building and consumer engagement, delivers programs that meet\/exceed business goals and objectives, and brings an open and creative mind to work every day.<\/p>\n

Primary Responsibilities:
\n\u2022 Idea generation and program development: Work with sales and marketing colleagues to develop marketing materials for print, digital\/mobile, event, retail and more to maximize advertising revenues.
\n\u2022 Project management: Responsible for managing the daily workflow process including the prioritizing of presentations and follow-up on all materials delivered to sales partners.
\n\u2022 Program management: Manage the fulfillment and execution of proposed sold concepts including advertorials, sweepstakes, contests, promotions, events, digital components, etc.
\n\u2022 Marketing category lead: Responsible for developing and executing marketing programs in the beauty, fashion, jewelry, pharmaceutical and non-profit categories.
\n\u2022 Signature Program management: Manage one of the magazine\u2019s key branded Signature Programs across multiple platforms (print, online, live event), from planning to execution and final reporting.
\n\u2022 Presentation development and execution: Work with various departments (i.e. strategic research department, digital, creative services and events) to create compelling proposals, presentations and sell sheets.
\n\u2022 Client Meetings: Accompany sales reps and\/or marketing management on sales calls to present marketing platforms and client-specific opportunities.<\/p>\n

Qualifications:
\n\u2022 Bachelors degree required, minimum 5-7 years marketing experience, preferably in media\/advertising
\n\u2022 Must have strong creative and writing skills and extensive experience in developing compelling multi-platform integrated marketing programs, particularly experience in and knowledge of digital marketing and social media
\n\u2022 Superior time management skills and capacity to manage multiple projects with tight deadlines
\n\u2022 Meticulous attention to detail
\n\u2022 Written and verbal fluency in Spanish a plus
\n\u2022 Familiarity with Hispanic market and strong relationships with Hispanic media\/marketing companies a plus
\n\u2022 Experience in the beauty, fashion and pharmaceutical categories preferred.
\n\u2022 Flexibility and the ability to learn new skills quickly
\n\u2022 Ability to work independently and think strategically
\n\u2022 Team player, self-starter who is also extremely innovative, professional and resourceful
\n\u2022 Ideal candidate must be highly proactive and solution-oriented
\n\u2022 Live events and Retail experience a plus
\n\u2022 Must be proficient in PowerPoint, Word and Excel<\/span><\/span><\/span><\/p>\n

Resumes should be emailed to Randi_weintraub@timeinc.com<\/a><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The Integrated Marketing Manager will develop and execute integrated marketing proposals, materials, advertorials, consumer events, merchandising, digital initiatives, promotions and programs for assigned advertising categories for People en Espa\u00f1ol magazine and PeopleEnEspanol.com as well as manage a selection of the magazine\u2019s core branded programs. The position of Integrated Marketing Manager combines creative \u201cbig\u201d idea\/platform creation, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3185","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=3185"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3185\/revisions"}],"predecessor-version":[{"id":3186,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3185\/revisions\/3186"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=3185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=3185"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=3185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}