{"id":3226,"date":"2013-01-18T17:36:25","date_gmt":"2013-01-18T17:36:25","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=3226"},"modified":"2013-01-18T17:36:25","modified_gmt":"2013-01-18T17:36:25","slug":"associate-director-integrated-marketing-for-good-housekeeping","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/3226","title":{"rendered":"Associate Director, Integrated Marketing for Good Housekeeping"},"content":{"rendered":"<p><span style=\"font-size: x-small;\"><span style=\"font-family: Tahoma, Verdana, Helvetica, Arial;\"><span>Good Housekeeping seeks an Associate Integrated Marketing Director candidate who will be responsible for the strategy, development and execution of integrated marketing and added-value programs across multiple categories, and who will help articulate Good Housekeeping\u2019s multi-platform offerings to the media community through brand positioning and sales support.<br \/>\n<\/span><\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-size: x-small;\"><span style=\"font-family: Tahoma, Verdana, Helvetica, Arial;\"><span>Works closely with sales staff to brainstorm and develop integrated marketing programs utilizing various brand assets (print, online, social, research, etc.) <\/span><\/span><\/span><\/li>\n<li><span style=\"font-size: x-small;\"><span style=\"font-family: Tahoma, Verdana, Helvetica, Arial;\"><span>Executes and manages integrated and added-value programs, including custom advertiser programs <\/span><\/span><\/span><\/li>\n<li><span style=\"font-size: x-small;\"><span style=\"font-family: Tahoma, Verdana, Helvetica, Arial;\"><span>Develops sales presentations and collateral to help promote and support Good Housekeeping\u2019s brand story to the advertising community <\/span><\/span><\/span><\/li>\n<li><span style=\"font-size: x-small;\"><span style=\"font-family: Tahoma, Verdana, Helvetica, Arial;\"><span>Researches and develops strategic marketing alliances to help drive sales and revenue, as well as new added-value opportunities and programs <\/span><\/span><\/span><\/li>\n<li><span style=\"font-size: x-small;\"><span style=\"font-family: Tahoma, Verdana, Helvetica, Arial;\"><span>Attends sales calls to pitch integrated marketing solutions and\/or promotional programs\/ideas; educates sales staff on new and emerging partnerships and platforms<br \/>\n<\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: x-small;\"><span style=\"font-family: Tahoma, Verdana, Helvetica, Arial;\"><span>Required Skills<\/p>\n<p>The ideal candidate will be a smart, strategic, flexible, creative thinker who is willing to roll up his\/her sleeves, open to learning and ready to have some fun. S\/he must be:<br \/>\n<\/span><\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-size: x-small;\"><span style=\"font-family: Tahoma, Verdana, Helvetica, Arial;\"><span>Resourceful, proactive, detail-oriented, organized and able to thrive in a fast-paced environment <\/span><\/span><\/span><\/li>\n<li><span style=\"font-size: x-small;\"><span style=\"font-family: Tahoma, Verdana, Helvetica, Arial;\"><span>Familiar with all aspects of integrated marketing, including digital, social, and emerging media platforms <\/span><\/span><\/span><\/li>\n<li><span style=\"font-size: x-small;\"><span style=\"font-family: Tahoma, Verdana, Helvetica, Arial;\"><span>An exemplary communicator, both written and verbal <\/span><\/span><\/span><\/li>\n<li><span style=\"font-size: x-small;\"><span style=\"font-family: Tahoma, Verdana, Helvetica, Arial;\"><span>Willing to work in a highly-collaborative atmosphere, yet be comfortable taking the lead on projects and giving direction to a team, where appropriate <\/span><\/span><\/span><\/li>\n<li><span style=\"font-size: x-small;\"><span style=\"font-family: Tahoma, Verdana, Helvetica, Arial;\"><span>6-8 years integrated marketing experience; experience or knowledge of \u201cbig brand\u201d media a plus <\/span><\/span><\/span><\/li>\n<li><span style=\"font-size: x-small;\"><span style=\"font-family: Tahoma, Verdana, Helvetica, Arial;\"><span>Proficient in PowerPoint, Word and Excel; InDesign and CustomShow skills a plus <\/span><\/span><\/span><\/li>\n<li><span style=\"font-size: x-small;\"><span style=\"font-family: Tahoma, Verdana, Helvetica, Arial;\"><span>Bachelor\u2019s degree required<br \/>\n<\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: x-small;\"><span style=\"font-family: Tahoma, Verdana, Helvetica, Arial;\"><span><\/p>\n<p>To apply, please go to: <span style=\"color: #0000ff;\"><span style=\"text-decoration: underline;\"><a href=\"https:\/\/hearst-magazines.silkroad.com\/epostings\/index.cfm?fuseaction=app.jobinfo&amp;id=23&amp;jobid=213403&amp;company_id=16061&amp;version=1&amp;source=ONLINE&amp;JobOwner=981490&amp;level=levelid1&amp;levelid1=84744&amp;parent=Marketing%2FPromotion&amp;startflag=2\">https:\/\/hearst-magazines.silkroad.com\/epostings\/index.cfm?fuseaction=app.jobinfo&amp;id=23&amp;jobid=213403&amp;company_id=16061&amp;version=1&amp;source=ONLINE&amp;JobOwner=981490&amp;level=levelid1&amp;levelid1=84744&amp;parent=Marketing%2FPromotion&amp;startflag=2<\/a><br \/>\n<\/span><\/span><\/span><\/span><\/span><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span><br \/>\n<\/span><\/span> <!--EndFragment--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Good Housekeeping seeks an Associate Integrated Marketing Director candidate who will be responsible for the strategy, development and execution of integrated marketing and added-value programs across multiple categories, and who will help articulate Good Housekeeping\u2019s multi-platform offerings to the media community through brand positioning and sales support. Works closely with sales staff to brainstorm and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3226","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=3226"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3226\/revisions"}],"predecessor-version":[{"id":3227,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3226\/revisions\/3227"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=3226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=3226"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=3226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}