POPSUGAR is looking for a superstar storyteller for the Integrated<\/p>\n
Marketing team. At the core of this role is the need for a big thinker,<\/p>\n
someone that understands sales strategy and how to create, pitch and sell<\/p>\n
big concepts. This role will work directly with the Director of Sales<\/p>\n
Development to drive the story of the brand to the advertising community<\/p>\n
as well as work closely with edit and consumer marketing to ensure<\/p>\n
alignment. Core functions will include: work on all editorial sponsorship<\/p>\n
ideas, trade and product marketing efforts, as well as assist in sales<\/p>\n
strategy and tentpole creation. The day to day will be working closely<\/p>\n
with marketing, sales, edit, and operations, to determine needs and<\/p>\n
strategize accordingly. This person must be able to work in a fast paced<\/p>\n
environment, multi-task and not be afraid to roll up their sleeves.<\/p>\n
Knowledge of POPSUGAR audience a big plus. Reports to Director of Sales<\/p>\n
Strategy.<\/p>\n
\n
Responsibilities:<\/p>\n
\n
* Work with editorial, sales, art and project management teams to<\/p>\n
conceive, package and present integrated digital marketing solutions for<\/p>\n
advertisers<\/p>\n
* Work closely with Consumer Marketing and Operations to create sales<\/p>\n
packages, tent pole events and materials<\/p>\n
* Work with Sales Development Director on PopSugar’s b2b presence<\/p>\n
(includes advertising, events, and strategy)<\/p>\n
* Assist in trade marketing event strategy and execution with Events<\/p>\n
Director<\/p>\n
* Concept and develop trade and sponsorship opportunities<\/p>\n
* Research and develop new promotional partnerships, strategic alliances<\/p>\n
and marketing programs<\/p>\n
* Create big idea programs and work with creative services managers on<\/p>\n
smaller RFP- based requests<\/p>\n
* Present programs to clients during calls with management and sales staff<\/p>\n
* Assist in development and production of all sales materials, including<\/p>\n
special advertising sections, sell sheets, collateral, premiums etc.<\/p>\n
* Leverage the use of marketing analytics to provide insights and make<\/p>\n
recommendations to improve marketing ROI recommendations and overall<\/p>\n
strategies<\/p>\n
\n
Requirements:<\/p>\n
\n
* Minimum 5+ years experience – integrated (print and digital) or digital<\/p>\n
experience required<\/p>\n
* Familiarity with the female Gen Y market<\/p>\n
* Ability to multi-task within a fast-paced, high-volume environment<\/p>\n
* Strong presentation and writing skills a must<\/p>\n
* Experience identifying and executing successful large-scale partnerships<\/p>\n
* Strong organizational skills, attention to detail and ability to handle<\/p>\n
multiple tasks and meet deadlines<\/p>\n
* Some travel involved<\/p>\n
* SF based preferred, will consider LA or NY<\/p>\n
\n
Email resumes to: <\/span>mbenetos@sugarinc.com<\/span><\/p>\n \n \n \n","protected":false},"excerpt":{"rendered":" POPSUGAR is looking for a superstar storyteller for the Integrated Marketing team. At the core of this role is the need for a big thinker, someone that understands sales strategy and how to create, pitch and sell big concepts. This role will work directly with the Director of Sales Development to drive the story of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3238","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=3238"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3238\/revisions"}],"predecessor-version":[{"id":3239,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3238\/revisions\/3239"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=3238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=3238"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=3238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}