Health is a leading health and wellness franchise reaching an audience of over 21 million readers and users each month. Health is a positive and actionable franchise which looks to inspire consumers to live a happier and healthier life each and every day.<\/p>\n
The Health franchise is looking for an Associate Director, Integrated Marketing to help oversee all planning, creating and execution of marketing platforms and initiatives designed to generate advertising revenue for Health Magazine and Health.com.\u00a0<\/p>\n
Candidate will be responsible for the development, management and execution of multi-platform proposals and custom programs ? primarily within for pharmaceutical and over-the-counter (OTC) categories.<\/p>\n
Specific Job functions:
\n\u2022 Lead DTC and OTC integrated proposals and responses to RFPs.
\n\u2022 Write merchandising, marketing, category and sales materials for category clients.
\n\u2022 Manage proprietary and syndicated research initiatives; work closely with Time Inc Research and Insights department to analyze research data and develop compelling marketing stories.
\n\u2022 Liaison with other marketing teams across Time Inc. Lifestyle Group as well as Time Inc. Corporate on large scale, cross-property pharmaceutical and OTC opportunities.
\n\u2022 Track and update sales team on key pharmaceutical and OTC industry insights, trends and news, especially within digital media.
\n\u2022 Attend client meetings to present integrated marketing concepts.\u00a0
\n\u2022 Develop relationships with third party organizations and vendors to enhance arsenal of integrated marketing offerings for the brand.<\/p>\n
The ideal candidates will possess the following skills and experience:
\n\u2022 8+ years in media marketing and sales development including 3+ years in digital marketing. Previous agency experience is a plus.
\n\u2022 In-depth knowledge of the pharmaceutical industry.
\n\u2022 Significant understanding of syndicated and proprietary research (MRI, MMR, AdMeasure, @plan, comScore, Omniture).
\n\u2022 Strong project management and leadership skills.
\n\u2022 Collaborative approach to partnership with the sales and editorial teams.
\n\u2022 Strong motivator with ability to conceptualize unique platforms on his\/her feet.
\n\u2022 Exceptional proposal writing and presentation skills with extensive background generating multi-platform, integrated programs.
\n\u2022 Comprehensive knowledge of various online advertising platforms, creative executions, and ad serving technologies.
\n\u2022 Organization, creativity and ability to communicate clearly with sales staff, team members, advertising clients and vendors.
\n\u2022 Ability to work collaboratively across multiple sites and brands within Time Inc.
\n\u2022 Candidate must be an enthusiastic creative thinker and problem solver who\u2019s passionate about developing impactful ideas and bringing them to life.<\/p>\n
Resumes can go to\u00a0Randi_weintraub@timeinc.com Health is a leading health and wellness franchise reaching an audience of over 21 million readers and users each month. Health is a positive and actionable franchise which looks to inspire consumers to live a happier and healthier life each and every day. The Health franchise is looking for an Associate Director, Integrated Marketing to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3259","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=3259"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3259\/revisions"}],"predecessor-version":[{"id":3260,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3259\/revisions\/3260"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=3259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=3259"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=3259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}